Unlocking Operational Efficiencies

img-Loïc Barancourt

As the supply chain industry post COVID-19, the common themes are centred around resilience, flexibility and control. With IoT well-placed to transform the supply chain. there are significant operational benefits to be realised with this accessible and mature technology.

Loic Barancourt
CEO & Co-Founder of Thinxtra

At the centre of the Internet of Things (IoT) technology is its ability to offer more control and visibility. With COVID-19 sending shockwaves through the global supply chain network, real-time data insights about location and condition of shipments or assets are needed now more than ever to make better informed decisions.

Resilience and efficiency will be the crucial values in the next normal post COVID-19, and cost control is more critical than ever. Disruptions caused as a result of a lack of visibility across the supply chain ultimately lead to unplanned costs and serious operational issues.

By increasing visibility and control, you can minimise these costly disruptions well before they occur. If you can know where your assets are throughout the working day as they move through the supply chain, as well as what condition they are in, then you can pre-emptissues that may arise as a result of lack of transparency.

When we founded Thinxtra, The IoT Telco, our mission was to accelerate the adoption of IoT, to unlock large efficiency gains while building more sustainable business practices. Our vision preceded COVID- 19, but the fundamental benefits of IoT have never been more relevant.


What is IoT?

While there is a lot of mystery around new technology such as IoT, in its simplest form IoT is a collection of interconnected physical devices that can monitor, report on and exchange data. Simply put – with IoT you can ask your assets ‘where are you’ and ‘how are you feeling’ and then use that information to make them work smarter for you.

IoT devices are typically connected to computer systems via IoT networks. In the case of Thinxtra, we have built the 0G IoT Network infrastructure in Australia, New Zealand, Hong Kong and Macau. This network is part of the global 0G Network, powered by Sigfox technology, a low power, wide area network (LPWAN) that reduces the cost and effort of deploying IoT solutions at scale, locally and globally.

This enables a plug and play scenario, whereby once you are ready to track your assets the public network is already established and ready for you to connect.

Furthermore, the decision to build and operate the 0G Network was a strategic choice for Thinxtra, driven by the fact that we knew that across the supply chain there are hundreds and sometimes hundreds of thousands of assets need to be tracked daily, and could not be connected over the 4G/5G networks due to cost and battery-life issues.

But when we say need to be tracked, we mean that you need to know where they are maybe once, or twice a day. Rather than a constant stream of information that is not adding value.

For example, take roll cages. You may lose hundreds of these across your network every year. But if you could have access to real-time data once a day about where all of your roll cages are located across your network, you virtually eliminate the chance of losing them.

The 0G Network offers a never-before realised cost effective way to track low and medium value assets across the supply chain.

As opposed to 4G or 5G networks, that usually provide a constant, high volume stream of information and therefore require a large amount of power and bandwidth, the 0G Network provides a cost-effective way to track assets once or twice a day and can boast battery life of many years, often up to seven years.

The 0G Network still allows for tracking location, movement, temperature, humidity, shock and many more parameters, but the amount of times a day this data is communicated makes the case a compelling, affordable and operationally viable one. This makes the technology ideal for roll-cages, trailers, drums, beer kegs, containers and even pallets who need to be tracked over years.


The New Way

While tracking is not new, with technology like RFID and barcodes now commonplace in the supply chain, the business objectives of being able to have more useful data on  a regular basis, as assets move between locations, can be realised with IoT. It is  now also possible to monitor the condition of goods as they move, for example temperature, humidity, shock or water leakages. By combining location with condition data, a whole new range of valuable data insights can be created for all supply chain partners.

RFID and barcoding are reliant on manual processing and scanning. You only know where your asset is based on the last time it was scanned. Furthermore, manual processes around data capture and reporting often follow with these kinds of technology. But with IoT, the data is automatically uploaded digitally to the cloud and can be integrated with any systems.

This more traditional practice is also limited by location. You can track the location of something at one location, but you can’t track that movement. So, if you lose something along the way, or it gets left at the wrong depot, you have no idea where that happened across the supply chain. With IoT, you have a regular flow of data so you can limit losses and damages.


Is IoT Too Expensive?

The simple answer is no, not anymore. With the 0G Network, you can track a high volume of assets, seamlessly and globally at a fraction of the cost of 3G, 4G or 5G technology.

The question you need to ask yourself is what do I really need to get out of my assets For low value assets, that is usually just where they are located and in what condition and in terms of frequency, maybe once or twice a day.

What may at first seem like a small amount of data, in reality offers huge operational benefits. If you know where your full fleet of assets is, every single day, you can achieve next level of control and flexibility to manage your supply chain operations.

Furthermore, by utilising Thinxtra’s 0G Network the set up cost is much lower than at first appears when all you need is the devices, connect them to the public network and integrate the data in your systems and processes to monitor them.

We’ve seen businesses realise an ROI in a matter of months, with loss ratios down, utilisation increases, waste reduction and a boost in staff productivity.


What’s Next?

Joining the IoT journey is easier than you think. All you need is a business issue you need to solve through accurate data, and we know there are many of these.

If you don’t know where your assets are, your business is constantly at risk. With IoT you have peace of mind that you have complete transparency and control over your entire network.

The 0G Network provides the perfect opportunity to scale the technology across an entire fleet network, providing benefits across a nationwide or international supply chain.

Once installed, you can realise the benefits of IoT for many years, oftentimes up to seven years with minimal disruption or maintenance. This has been strategically developed to coincide with the lifespan of many assets in the supply chain such as IBCs, pallets or roll cages.

As we move further towards a sustainable future, IoT technology is set to play an increasing role. By being able to track where your assets are and limit loss, you can operate a much more lean and green business model by reducing waste and cutting emissions. 

We live and breathe IoT and we are excited about sharing the operational, sustainable and cost benefits of the network and technology that we have developed with you.

Beyond the Hype around IoT – How to Implement Real Industrial Solutions at Scale and Deliver ROI

One of the most exciting applications of IoT in the Supply Chain is in the opportunity of mass asset tracking and monitoring of location and condition of assets or goods in-transit.

In a recent LIVE panel discussion and Q&A, experts on the topic, Thinxtra’s CEO Loic Barancourt and COO Sam Sharief, explored with an industry audience how it’s now possible to gain next generation asset visibility and control, in a way that delivers real value and ROI. You can watch the full recording here:

img-Loïc Barancourt

By attaching low cost connected IoT devices onto returnable assets moving in the supply chain, like IBC’s, drums, kegs and roll cages, it’s possible to now see where they are and what they are doing.

Loic Barancourt
CEO & Managing Director, Thinxtra

The key benefits include:

  • Increased asset utilisation
  • Reduction of loss ratios
  • Enhanced reliability through more visibility
  • Reducing operational costs through higher efficiencies
  • Improved customer experience

These benefits are very attractive to supply chain businesses and their customers, especially given the disruption and shock the supply chain, transportation and logistics industry has faced this year.  Like never before, operations must lift resilience and agility  and this demands visibility of the moving parts in the supply chain. You can’t manage what you can’t monitor. 

Businesses know they must find ways to pivot and take advantage of IIoT (Industrial Internet of Things) technology to keep their operations stable amid predictable future business disruptions.

When surveyed, the audience agreed. These were their live poll responses during the webinar: 


Real IoT at work 

To date the two largest deployments of IoT at scale come out of Europe while Australia and New Zealand are scaling up fast. 

To better manage peak demand, DHL connected all their 250,000 roll cages in their postal operations with retrofitted IoT devices on the global 0G Network powered by Sigfox. 

By understanding where their assets are DHL has significantly increased asset utilisation and enhanced customer relationships.

Peugeot worked with IBM to connect hundreds of thousands of IBCs (Intermediate Bulk Containers), to increase rotations and also avoid sending empty trucks just to move pallets or IBCs from one location to the other, because they now see where they are.

“There are many other examples of mass deployments in motion around the globe and we are seeing in Australia examples that are even bigger when it comes to volume and scale,” said Loic.

Thinxtra is working closely with service providers in the supply chain who are in the process of deploying hundreds of thousands of connected assets. One example is Konvoy, an asset pooler in the beverage industry, connecting more than 70,000 beer kegs to Thinxtra’s 0G Network in Australia and New Zealand with plans to scale globally

Thinxtra’s partnership with Loscam, Asia Pacific’s largest pallet pooling and returnable packaging solutions company, saw Loscam become first to market with a Track & Trace solution to help partners like ASCAP and their customers to get visibility their returnable packaging assets and IBCs as they move through the supply chain.

Gartner talks about moving beyond the hype around IoT in the supply chain thanks to real cases of large supply chain businesses demonstrating that it’s operationally viable to connect hundreds of thousands of assets in the field, at a price point that justifies the investment and delivers transformative outcomes, namely efficiency increases and cost reductions. 

The two success factors for companies deploying IIoT at scale are: operational viability and a business case that stacks up. Let’s look at each individually.


Operationally Viable Solutions

An operationally viable solution is made of three components that need to be fit-for-purpose and deliver an end-to-end solution including

  • IoT Device or Sensor to produce the data of a specific use case
  • Network Connectivity to deliver the data securely and cost effectively
  • Data and Analytics platform that enables you to visualise and make sense of the data 

When it comes to devices, Sam said: “There’s a lot of choice out there. You can build your own, you can buy what’s commercially available, but at some stage there will need to be some customization to fit your particular operations.”

Ultimately, the chosen device solution needs to be able to withstand the harsh day-to-day operations in the field.

Some devices are subjected to temperatures as low as -30 degrees, or may have to go through a hot wash at 80-100 degrees, or sit in an old truck where the vibrations would affect the device performance. To be able to scale, the device must be fit-for-purpose.

Mapping of the ‘day-in-the-life-of-your-asset’ has to be done upfront so you don’t have any surprises later.

Sam Sharief
COO, Thinxtra


Connectivity wise, the Thinxtra 0G Network, powered by Sigfox technology is proving to be the right choice for many use cases in the supply chain operations due to its low cost, simplicity and ability to be configured. It allows for long battery life which means the devices and sensors that can connect for a very long time, at a very low cost for many years without the need for maintenance.

For some, this requires a shift in thinking away from ‘the more data the better’. The problem created as a result of that thinking, which we are all conditioned to believe, is that it drives up the cost and complexity in the solution you’re building.

Sam advised against collecting everything, because the key is to know what data you really really need to get the value: “It is crucial to focus on the business problem and not start with ill-informed technology choices.”


Perfecting the business case

There’s no point starting an IoT project if it’s total cost will be higher than the value of the IoT data that is generated.

The three primary areas of of value generation to consider are:

  1. Reduction in the number of assets you need to service to move the same amount of goods (in some cases up to 30%).
  2. Reduction of losses that have been stolen or misplaced (often by -10%).
  3. Enhancement of customer experience as with more visibility, reduces friction in the supply chain – everyone has access to fact based information.

The last one is harder to quantify but may be the most important.

With IoT-enabled assets that can be remotely monitored, you suddenly start to reduce manual processes and data entry inconsistencies, you reduce the amount of billing errors, reduce stocktake and manual counting. Delighting your customers with new insights can also open up new business models and opportunities.

“If you track your assets, you don’t need as much buffer in your supply chain to catch inefficiencies,” said Loic.

Once you compare the cost of IoT data generation with the value this data creates and you can monetise, you can then continue to optimise the balance through an iterative process to see how much more value you’d get if more, or less data was delivered more, or less frequently.

“Get that equation right and you have a business case,” says Loic.

The key takeaway is to be really clear about what data you really need, document it, and expand the volume only at a pace that fits the business case and enables efficiencies.

“Often this means a lot of tweaking as you scale up from 10,000 to 50,000 to 100,000 assets, and there are learnings at every stage,” said Sam.

It’s clear that the hard work upfront to understand operational and data requirements, and getting the right balance before making technology choices, is worth the effort.

Obtaining information insights about your assets location and condition can significantly lift customer value and efficiency, as well as improve your bottom line dramatically.


So, what did we learn?

Accessible, affordable IoT solutions that deliver predictable ROI is about having the right data about the right measurements at the right time.

Understanding the supply chain’s data requirements creates the IoT solution strategy. The business ROI is at the centre.


View the webinar recording for more insights on how to unlock the business case for IoT:

New Zealand Green Investment Finance Invests in Thinxtra, The IoT Telco, to Accelerate Business Efficiencies and Carbon Savings


New Zealand Green Investment Finance (NZGIF) is a green investment bank established with the purpose to accelerate investments that lower greenhouse gas emission activities in New Zealand.

This week NZGIF announced equity investment in Thinxtra, The IoT Telco, to advance adoption of its Internet of Things (IoT) networks across New Zealand to improve business efficiencies and carbon savings for local communities. NZGIF’s investment forms part of Thinxtra’s latest funding round, led by Adcock Private Equity. benefits to growers. AARSC collaborates extensively with researchers, industry, agricultural agencies, government and growers to bring technology capabilities together to meet industry priorities.


We believe the Internet of Things provides an innovative and significant opportunity to reduce carbon emissions. Through this investment we are supporting a dynamic market leader to grow their New Zealand presence. We’re excited by the potential of Thinxtra, and its role as an enabler, to help other companies reduce carbon emissions.

Craig Weise
NZGIF Chief Executive

Thinxtra’s 0G Network, powered by Sigfox technology accelerates the creation of large-scale, cross-industry efficiencies for a sustainable, carbon neutral future. A broad ecosystem of solution partners, are known for creating specific solutions that deliver real outcomes by architecting fit-for-purpose, end-to-end, low-cost offerings that are fast and easy to install and maintain.

Business resilience, agility and transparency are crucial to creating the new “normal” emerging in the wake of the COVID-19 pandemic. New Zealand’s need for world-class IoT technology to enable “distance business” through remote monitoring is clear.

Bryan Mogridge, ONZM, Thinxtra chairman, says, “NZGIF’s strategic investment enables Thinxtra to help New Zealand companies embrace more remote business practices and digitalisation, sustainably and use less energy, particularly as the local economy looks to recovery efforts in the wake of COVID-19.”

Loic Barancourt, CEO of Thinxtra, says, “Thinxtra has developed excellent relationships with the New Zealand business community from its Auckland headquarters. With 94 per cent network coverage of the country, we’re looking forward to working closely with NZGIF to accelerate business efficiencies and carbon savings for local communities with our IoT solutions.”

Thinxtra already supports many IoT initiatives for New Zealand-based companies, including Blackhawk, which builds software solutions for asset tracking and management; Tetherme, which enables healthy living, learning and work environments and Kordia, the New Zealand government-owned broadcast and telecommunications company.

“On the global stage, New Zealand has shown inspirational leadership by passing the world’s second Zero Carbon Act and taking progressive action to prepare for a cleaner, more sustainable future. We’re delighted to have NZGIF onboard who bring capital, extensive experience in the local market and a commitment to reducing emissions for a more carbon neutral future that matches our own.” concludes Barancourt.


About New Zealand Green Investment Finance (NZGIF)

New Zealand Green Investment Finance (NZGIF) was launched by the New Zealand Government in December 2018 to address the issue of climate change and transition New Zealand towards a zero-emission economy by 2050. NZGIF is an independent company focused on increasing the level of low emissions investment in New Zealand. NZGIF aims to bring investors and businesses together to create opportunities, structure products and execute transactions to drive low emissions investment.

For more information about New Zealand Green Investment Finance visit www.nzgif.co.nz. 

Thinxtra and COVID-19

Most of us don’t have a living memory of a single news story that held the attention of people in every country globally at the same moment.

Daily we’re adjusting to a new normal as we work from home, practice social distancing, home school and face different work challenges to manage operational continuity the best we can. Like you, we are very concerned for the safety and welfare of our employees, customers, suppliers, partners; their families and communities.

With so much change happening, we wanted to advise that Thinxtra has implemented a robust response plan that means we are operating as usual. We have the infrastructure and processes in place to protect our team and the people they contact for work, by shifting our business to a remote working model. That is enabling us to continue to support customers, deliver projects and plan for IoT-enabled solutions in a post COVID-19 world to help accelerate recovery.

We’re proactively planning how to help our customers through, and beyond, the COVID-19 era by identifying ways to deliver opex reduction and nextgen business efficiency with IoT solutions. Never before has it been so clear how IoT solutions can support operations to assure business continuity, even with a large remote workforce.

When you’re ready to think about making business better with IoT solutions, we’ll be ready to help. Until then, you and your families have our very best wishes. Stay safe and take care of yourselves and each other.



Head of IoT at Optus Joins Thinxtra Leadership Team

Industry Heavy Weight & Former Head of IoT at Optus Joins Thinxtra Leadership Team

Leading IoT-Telco Thinxtra is pleased to announce the appointment of Anthony Stewart as General Manager Sales for Australia and New Zealand. His deep knowledge and hands-on experience in the IoT space will be invaluable to meet increasing market demand for the mass deployment of IoT solutions. 

With twenty years of experience in the telecommunications sector, Anthony is an industry pioneer who worked extensively with Australian IoT early adopters since the early 2000’s. 

Most recently, Anthony led the local IoT practice at Singtel Optus, and shaped first hand the evolution of this fast growing market in Australia and the region.

Anthony Stewart comments “I have been a long time advocate of IoT and the positive impact it will have on businesses in terms of efficiency and sustainability, and the resulting impacts on our quality of life. I am delighted to join Thinxtra to make a significant contribution to the proliferation of IoT in ANZ through the market leading Sigfox low power, low cost IoT sensor nationwide networks.” 

Thinxtra is experiencing rapid growth, especially from organisations who are ready to challenge existing markets and invest in new disruptive business models. “For the last four years we have been doing the ground work required to position Thinxtra as the leading IoT-Telco in ANZ & HK. We see rapidly increasing adoption and now is the right time for us to grow our team with an industry heavyweight such as Anthony. We have now an even stronger, passionate Leadership team committed to connect the unconnected and enable Industry 4.0. There is no doubt that 2020 will be the decade of IoT.” adds Loic Barancourt, CEO of Thinxtra.

He continues “The market realises more and more that they don’t just choose a carrier when they choose an IoT network. Our customers choose Thinxtra because they value our agility and ultimate commitment to customer success. We are “Born in IoT”, which means we know how to deliver extraordinary business value with our partners and their fit for purpose IoT solutions. Welcoming Anthony aboard confirms our commitment to continue to build the most experienced and customer outcome obsessed team of IoT leaders in the region.” 


About Thinxtra

Thinxtra is empowering the Internet of Things in Asia Pacific by operating the world-leading Sigfox LPWA network as well as enabling a full eco-system of IoT solutions and services partners to connect the non-connected, to increase productivity, to accelerate decision making, to improve quality of service and quality of life, and to find more economical solutions to common problems.

Sigfox is the world’s leading provider of connectivity for the Internet of Things (IoT). The company has built a global network to connect billions of devices to the Internet while consuming as little energy as possible, as simply as possible. Sigfox’s unique approach to device-to-cloud communications addresses the three greatest barriers to global IoT adoption: cost, energy consumption, and global scalability.

Thinxtra is backed by the CEFC, an Australian Government fund with a mission to accelerate local transformation towards more efficiencies.

More info at thinxtra.com/profile

PR Contact: Renald Gallis – VP Marketing +61 404 894 960 [email protected]

New speakers at February 2019 events

February was an interesting month for events in Australia, not just because of the quality of the events we were speaking to, but because it was a first at presenting for 3 of Thinxtra members:

  • Victoria Bell presenting at Internet of Things Industry forum @ RMIT summit in Melbourne, talking about Thinxtra & Universities relationship
  • Adrian Tchordjallian presenting at Sydney Emerging Technology – 1st IoT Meet up, talking about new technologies and made a live demo with a Sigfox button connecting to the Aircon in the room.
  • Nieves Garcia presenting at The Sydney Unveiling IoT Landscape Meet up, talking about the fit for purspose of all connectivity options and going into the details of few case studies with Sigfox.

About Thinxtra
Thinxtra is empowering the Internet of Things in Australia, New Zealand and Hong Kong by operating the world-leading Sigfox LPWA network as well as enabling a full eco-system of IoT solutions and services partners to connect the non-connected, to increase productivity, to accelerate decision making, to improve quality of service and quality of life, and to find more economical solutions to common problems.

PR Contact: Renald Gallis – VP Marketing +61 404 894 960 [email protected]


Sigfox opens radio specifications for connected objects

Christophe Fourtet open radio sigfox

To celebrate the 8th World Radio Day, under the patronage of UNESCO, Sigfox, the world’s leading IoT service provider and first global 0G network operator, has publicly released the specifications of its radio protocol for connected objects.

Impact of Open Radio Specifications

By putting the specification in the public domain, everyone can now create their own Sigfox object. The release of these specifications will allow open source implementations, and more opportunities for developers and manufacturers of connected objects. As soon as all the tests are done, the manufacturer will only have to register its object on the Sigfox network to benefit from it.

Sigfox expects a boom in the number of objects connected to its network as new players in the IoT space take advantage of this opportunity, with global full support from Sigfox. The Sigfox ecosystem will expand further, as they democratise the technology beyond device makers.

The Sigfox standard

This move will apply to connected objects, rather than Sigfox’s base stations and infrastructure, as those are protected by patents. Until now, the specification of objects was shared under NDA upon request, while Sigfox wanted to control the number of objects applying to connect to its network.

The opening of the specification has always been part of Sigfox’s ambition and we’re excited for the thousands of new use cases that will emerge. Our partners all over the world are looking forward to being part of this development” says Christophe Fourtet, co-founder of Sigfox. (View the whole interview on youtube)

In the IoT market more generally, this opening is a so-called “classic” step in the establishment of a standard, like Bluetooth for example. This means that tomorrow Sigfox’s 0G network, in addition to the B2B markets already addressed to date, will also become a reference on local or more consumer-oriented use cases.

With more than 30 years of expertise in radiocommunication, particularly in defined by software and cognitive ones, Christophe Fourtet, invites the academic community and the research community to seize this opportunity, for the next generation of engineers to participate in the coming evolutions of the protocol.

To access the specification : build.sigfox.com/sigfox-device-radio-specifications

By opening its radio specifications to the public, Sigfox strengthens its position as the global provider of 0G connectivity

About Sigfox
Sigfox is the initiator of the 0G network and the world’s leading IoT (Internet of Things) service provider. Its global network allows billions of devices to connect to the Internet, in a straightforward way, while consuming as little energy as possible. Sigfox’s unique approach to device-to-cloud communications addresses the three greatest barriers to global IoT adoption: cost, energy consumption and global scalability.

Today, the network is available in 60 countries, with 1 billion people covered. Surrounded by a large ecosystem of partners and IoT key players, Sigfox empowers companies to move their business model towards more digital services, in key areas such as Asset Tracking and Supply Chain. Founded in 2010 by Ludovic Le Moan and Christophe Fourtet, the company is headquartered in France, and also has offices in Madrid, Munich, Boston, Dallas, San Jose, Dubai, Singapore, Sao Paulo and Tokyo.

About Thinxtra
Thinxtra is empowering the Internet of Things in Australia, New Zealand and Hong Kong by operating the world-leading Sigfox LPWA network as well as enabling a full eco-system of IoT solutions and services partners to connect the non-connected, to increase productivity, to accelerate decision making, to improve quality of service and quality of life, and to find more economical solutions to common problems with the ultimate aim to create more efficiencies in a carbon constrained world.

PR Contact: Renald Gallis – VP Marketing +61 404 894 960 [email protected]

Happy Chinese New year 2019, the year of the piggy bank.

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To our Hong Kong partners and customers, we wish you a happy chinese new year.
The lucky pig is coming, promising some good fortune in 2019.
Enjoy a well deserved break.


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Sigfox launches ‘Zero-G’ strategy in 2019, aside global coverage

0G zeroG sigfox standard

Sigfox launches the ‘Zero-G’ strategy to support the 5G / IoT ecosystem

Sigfox has big plans for 2019. Of course, all the IoT companies have them, but Sigfox has a priority which is referred to within Sigfox circles as ‘0G’, or Zero-G, which generally describes Sigfox’s application as a reference technology for primary of backup network to 3G and 4G, and all the other G-technologies that enter a 5G ecosystem with a somewhat broad and nebulous future.

With the integration into the new Freebox, Sigfox demonstrated its ability to offer a backup link to different means of broadband connectivity. Based on an independent infrastructure, Sigfox is positioning itself as a candidate for a future 0G standard, which could become the benchmark in the backup network at no extra cost in the manufacturing of the cellular device.

The point is that Sigfox-like low-power wide area networks (LPWAs) complement the cellular standard, in its different forms, and the parallel equivalents of LPWA, Bertrand Ramé, the company’s senior vice president of international operations, acknowledges. “Sigfox is not necessarily a competing technology for NB-IoT and LTE-M, and 3G and 4G and everything else, but a complement in many cases. It’s a perfect network for that.

He produced three examples of LPWA applications, with alarm systems, travel bags and cargo. They are directly from the recipe book of Sigfox; the first two illustrates the 0G concept, and the next two add tracking to the mix:

  • The company is an alternative protocol for Securitas Direct alarms in Europe, in case its predetermined ADSL and 3G connections are compromised by the thieves, or as a back up in the event of a 3G or 4G connectivity breakdown explains Ramé. “You can buy a $20 3G jammer online,” he says. “Securitas has added Sigfox as a anti-jamming backup connectivity.”
  • The second, with our partner GCT, is using Sigfox as primary global connectivity to lower cost and power consumption of your devices. However if an over-the-air update is required, a Sigfox downlink message could activate a 3G/4G connection to do so, then putting it back to sleep right after.

John Schlaefer, CEO of GCT Semiconductor, Inc. added “We are committed to supporting the growing LPWA market and continue to work closely with our partner, Sigfox, to provide optimized solutions for the LTE IoT ecosystem. With the Sigfox Verified GDM7243i SoC, IoT devices can connect to the global Sigfox network during typical operation and switch to LTE Cat M1, NB1, or EC-GSM networks “on-demand.”

  • The third is for a suitcase tracker, compatible with the Louis Vuitton Horizon range, which allows passengers to track baggage through airports, even while travelling between different countries.
  • The fourth, with Michelin, is to track cargo in and out of seaports, and even warehouses for later distribution.

In all these cases, Sigfox distinguishes itself as a LPWA solution because, well, it connects your ‘things’ at lower power and lower cost, says Ramé, and makes viable the kinds of amoeba-like IoT organisms that licensed cellular technologies simply cannot justify.

“Batteries last for months and years, not days and weeks, and the cost of the device and connectivity will always be higher with the traditional cellular networks.”

In addition, Sigfox offers a simpler way to track connected “things” as they make their way across the globe. The point is that the technology is the same and the radio band is the same, even if the frequency within it varies a little. “Ours is a network, not a mosaic of hundreds of networks; there is no roaming agreement between countries.” he says.

So 2019 is the year for Sigfox as a true unique global primary network as well as the backup/complementary network to 2/3/4/5G.

For more reading about this new standard,

see the April 2019 Sigfox manifesto for the establishment of a global 0G standard.

Special thanks to Jack Blackman from EnterpriseIoTinsights.com for extracts from his interview with Bertrand Ramé.

About Thinxtra
Thinxtra is empowering the Internet of Things in Australia, New Zealand and Hong Kong by operating the world-leading Sigfox LPWA network as well as enabling a full eco-system of IoT solutions and services partners to connect the non-connected, to increase productivity, to accelerate decision making, to improve quality of service and quality of life, and to find more economical solutions to common problems.

PR Contact: Renald Gallis – VP Marketing +61 404 894 960 [email protected]


Merry ThinXmas > watch the animation

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Can you see the subliminal messages?
Merry ThinXmas from the Thinxtra team
Have a great holidays.
Note: we will be closed until 6/1/19, but since we can’t stop checking our emails, more likely we will reply during that time.