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About Thinxtra

Thinxtra is enabling the benefits of Massive IoT (M-IoT), connecting physical assets with the digital world in the most energy and cost-efficient way, at scale.

Our customers and partners can realise previously impossible IoT business cases and enable the next evolution of digital transformation.

Australian-owned and operated, Thinxtra was founded in 2015 with the vision to accelerate the adoption of IoT for a more efficient and sustainable world.

Today, industry game-changers and disruptors choose to partner with Thinxtra.

Thinxtra is the exclusive owner and operator of the only public, national 0G Network in Australia, New Zealand and Hong Kong. Based on the most energy-efficient LPWA (low-power, wide-area) technology and dedicated to M – IoT our 0G Network provides secure, reliable and accessible IoT connectivity service.

Without the need to build or maintain network infrastructure, organisations across many industries can deploy large scale IoT solutions with devices powered by up to seven years of battery life, without maintenance overheads.

Use cases reach from seamless 24/7 tracking of the location and condition of industrial unpowered assets in supply chain and logistics operations, such as containers, bins, cages, kegs or trolleys – to the monitoring of properties and facilities for indoor air quality, water leaks, pest control and more.

As pioneers in the Massive IoT movement, Thinxtra helps organisations future-proof their investment and reap immediate value from IoT data insights through optimised asset utilisation, increased efficiency and new business models.

Together with a broad ecosystem of local and global solution partners, we make M-IoT affordable and reliable for organisations across many industries, supported by local service and global reach.

Born in IoT, our 0G Network connectivity services, range of plug and play or custom IoT solutions combined with the unmatched expertise of our professional services team, Thinxtra empowers businesses to harness Asset Data insights at the lowest total cost of ownership and simplifies the complexities of the IoT landscape.

img-thinxtra purpose
At Thinxtra we accelerate the creation of large scale, cross-industry efficiencies for a carbon neutral and sustainable future.
img-thinxtra mission
We are determined to accelerate the world’s transformation towards a more efficient economy by empowering everyone and everything with more meaningful data through world-class Internet of Things infrastructure, services and leadership.
img-thinxtra vision
To be the world-leading IoT Telco in a sustainable world where every thing is connected and works in the most efficient way possible.

Thinxtra Investors

Thinxtra is a public non-listed company backed by key investors such as: Adcock Private Equity, CEFC (Clean Energy Finance Corporation), an Australian Government fund with a mission to accelerate local transformation towards a more competitive economy in a carbon constrained world, NZ GIF as well as NZX-listed high-tech company Rakon Ltd.

Industry Recognition: Thinxtra was the 2018 winner of The Commsday Edison Award as Best IoT/M2M Operator in Australia.

Thinxtra Leadership Team

Nicholas Lambrou Thinxtra's CEO

Nicholas Lambrou


Nick is a dynamic sales and marketing executive, obsessed with delivering real value to customers and partners through innovative technology. He has extensive experience in connecting channel ecosystems with diverse markets to capitalise on emerging growth opportunities.

Luke Austin


Luke has a long-held passion for the Technology Sector and has played a key role in guiding IT businesses primarily as a senior finance executive. He has a track record of implementing strong governance, mitigating risk, and providing strategic leadership, leading organisations through significant change.
img-Loïc Barancourt

Loïc Barancourt​

Founder & VP Market Development

Loic is a visionary leader and passionate change agent dedicated to improving global sustainability and delivering large-scale operational efficiencies for business. An IoT pioneer, Loic has extensive experience helping companies realise true value from mass IoT and machine-to-machine initiatives.
img-Sam Sharief

Sam Sharief


Sam is a results-oriented executive, with strong expertise managing and delivering complex projects. He is committed to targeting growth through innovation and efficiency improvements, while delivering quality outcomes and excellence in customer care strategies.

Ursula Dauenhauer, Marketing GM, Thinxtra

Ursula Dauenhauer​

GM Marketing

Ursula is passionate about the powerful potential of technology to protect the environment and create a sustainable future. An experienced go-to-market strategist, spanning sales and marketing, who has helped over the last 30 years more than 100 companies scale sales across diverse technology markets.

img-Joe Sun

Joe Sun

GM HK/Macau​

Joe is a talented leader with over 20 years experience across the telecommunications and technology sectors. He has a proven history creating successful, strategic, high-value partnerships and ecosystems to help customers realise significant business growth.

Local Service and Global Reach
Thinxtra is a founding member of 0G United Nations (0G UN)​

0G UN is the global association of more than 70 exclusive Sigfox 0G Network Operators around the world who own and operate the 0G Network in their territories. Together with Sigfox, the market leading IoT service provider, we provide the first and largest global 0G Network dedicated to the IoT.

0G Network Operators provide sales, support, service and fit-for-purpose solutions for customers and partners. Our shared mission is to accelerate the adoption of 0G to build a more efficient and sustainable future.



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