Michelin: Improved Asset Utilisation and Operations Through Greater Visibility from IoT Enabled Intercontinental Shipment Tracking

In the automotive industry, Michelin improved intercontinental sea-freight flow and transformed its global tyre shipment operation with Safecube intercontinental shipment tracking solutions.

The manufacturing giant – which services 14% of the global tyre market – was facing the challenge of suboptimal routes, a lack of visibility and complex administration across many supply chain partners.

The SafeCube Solution is an all inclusive tracking service charged per shipment. It includes Sigfox-enabled IoT trackers and an analytics platform, connected via the long-range, low-power, low-cost global 0G Network. With SafeCube, Michelin is seeing the benefits of end-to-end visibility in its intercontinental supply chain and the value the service creates for its customers.


Increase in ETA projection accuracy of Michelin's shipments


In overall lead times, shortening transit times

Greater Visibility from IoT Enabled Intercontinental Shipment Tracking

With supply chain customer expectations increasing rapidly, companies who will thrive are not the largest, biggest operators, they are those that are most adaptable who can see the risks and opportunities and then respond to them.

The customer demand for IoT solutions gives the answer loud and clear. The question is no longer if IoT will play a role in global supply chains, it will be essential to remain competitive. The real question in global supply chain is how to embark on the IoT journey that will keep your seat at the table amid lightning fast market evolution, driven by pressure to build resilience, flexibility and remote control capabilities.

In many ways, it’s a change of paradigm towards a “less is more” perspective when it comes to monetizing the value of data. Next gen IoT-enabled efficiency projects in the supply chain that require data from 1,000s of non-powered assets often need to shift their thinking from BigData and 5G to Small Data and 0G to make their ROI work and achieve significantly higher efficiencies and more control through visibility across the supply chain.  

The adoption of IoT in the supply chain is quickly gathering pace now that the business case is proven. When approached the right way, it delivers higher asset utilisation, new business models and ultimately, beer customer experiences – benefits impossible to ignore. 

Yes there are risks in operational deployment, however, like any shift, good project and change management can migrate those. The possibility of doing less through remote tracking and monitoring, such as scanless asset flows, contactless administration and inventory checks, frictionless monitoring across the supply chain are just too compelling. It won’t be a question if IoT will be the new status quo, the question is when, and the race is on. 

Finding the right IoT solution for your business is vital to minimise risk and reap the rewards. 

This is why we built Thinxtra, The IoT Telco.

Now is the me to turn IoT into ROI. 

Share this article

Stay Tuned

Sign up for our X News

Thinxtra X News shares the latest news and case studies from Thinxtra, our ecosystem and the IoT Industry.