CouriersPlease adds value to customers, creates real-time visibility with Optus and Thinxtra-powered IoT asset tracking

Sydney, Australia – November 17, 2021 – Thinxtra today announced that parcel delivery service, CouriersPlease, has deployed Optus’ LPWAN-based, battery asset tracking solutions, powered by Thinxtra’s 0G Network and Internet of Things (IoT) devices, to help it scale efficiently while reducing instances of lost transportation cages and operating costs amid significant business growth.

CouriersPlease, a wholly-owned subsidiary of Singapore Post (SingPost), delivers across Australia through its 850 franchises and 350 delivery partners. As a result of the online shopping boom resulting from nationwide lockdowns, the company has experienced an 80 per cent increase in business in the last two years, and now moves more than 30 million parcels per annum.

To support this growth and maintain high services standards for franchisees and customers, CouriersPlease partnered with Optus to implement cost-effective asset tracking devices connected to the IoT. The devices will be fixed to 3,500 cages, providing real-time data for unprecedented visibility over its national fleet. 

“With demand for our services on the rise, we found our transport cages – which can carry between 60 to 600 packages each – were increasingly going walkabout. They were disappearing due to theft, or simply left sitting in our commercial customers’ facilities, unidentified for return,” said Phil Reid, Chief Operating Officer at CouriersPlease.

“We have doubled our assets, and that introduces increased risk. As our business continues to expand, it has become crucial we can track their whereabouts in real time. This will nullify losses of the expensive cages, which cost $1,000 per unit, while allowing us to keep pace with higher volumes of deliveries. We looked at various vendors, including 4G options, and partnered with Optus and Thinxtra as they offered collaborative asset tracking backed by battery powered LPWAN-based IoT sensors, that we don’t need to mess with or replace for years, making it an extremely cost-effective value proposition.”

CouriersPlease commenced deploying Thinxtra’s IoT devices in October, with all units to be installed ahead of an anticipated second peak parcel boom. Once implemented, the devices will send location information from the cages to a dashboard where CouriersPlease can see their location in real time. Every pre-configured Thinxtra device has a battery life of more than five years, eliminating the need for ongoing maintenance – and associated costs – for the lifetime of the sensors.

“There are multiple ways to handle asset tracking, but the main challenge organisations face is doing so in a cost-effective manner – it doesn’t make sense to put $400 trackers into $1,000 cages, nor do we want to overwhelm our clients with huge amounts of data they don’t need,” said Zorawar Singh, Head of Product at Optus Enterprise. “We built an IoT solution based on low-power wide-area network (LP-WAN) technology for CouriersPlease, which is connected to Thinxtra’s powerful and national 0G network as we believed it provided the best solution at the greatest value for the customer.”

As part of the company’s goal to expand its use of IoT technology to support its growth, CouriersPlease will extend its use of the Optus solution to track other parts of the business in the future. According to Reid, “we are keen to get to the point where we can track individual, high-value parcels and know where they are at any time”.

Nicholas Lambrou, Chief Executive Officer at Thinxtra, said, “By digitalising its delivery services with efficient, low-power sensors connected to the IoT, CouriersPlease is bolstering its rapidly-growing business to support the increasing number of Australians shopping online, while eliminating the risk associated with an expanding set of assets. Through our partnership with Optus, we are enabling real-time visibility for CouriersPlease’s national network so its franchises and delivery partners can ensure high-value cages, responsible for carrying millions of parcels monthly, aren’t left unseen or ultimately lost after transit.”