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New Thinxtra Team Members Making IoT a Reality

2018 is the year of IoT acceleration and adoption at Thinxtra.

The team has now grown to 41 IoT doers, with the latest three high profile international recruits filling important roles: (from left to right)

Regis Berdaa, previously at Cisco and NBN, has a long experience in dealing with local councils, so it was a natural fit for him to be in charge of our Smart Councils program, enabling councils to embark on low-risk IoT trials. This allows us  to help councils understand the potential of IoT to reduce their costs and better support the communities they are serving. We are working with a long list of ecosystem partners that are bringing solutions to market, free for the councils to trial, to accelerate their learning and demonstrate proof of value before the councils make any investment. This removes any risk of implementing ad hoc, unproven, costly solutions. Regis is here to help the councils and the solutions makers to provide the right solutions for success.

As he puts it: “I am passionate about engaging with customers and partners, qualifying their specific needs and helping them succeed. I value building strong and long‑lasting relationships.” His proposal to Councils across Australia: “If you are looking for unique and practical ways to transform your operations and drive efficiencies, I would love to hear from you so please reach out @ [email protected] !”

Nieves Garcia, previously Director of IoT QoS & QoE Product Marketing at Gemalto, is joining Thinxtra as the IoT Product Manager to support our ecosystem of solutions makers with their go-to-market in AsiaPac. This goes from making sure their solution is of high standard, Sigfox qualified and certified, proven, and fully tested, as well as potentially customisable. At the end, building trust in the solutions to be promoted to the right partners and customers. She is bringing that high level of expertise to avoid half cooked solutions that damage the IoT market.

Nieves defines herself as “Offering solutions to B2B and B2B2C, providing exceptional quality of experience and service for IoT devices.” OK fair enough but even better is her motto: “This world is very small, so, customers recommending my solutions to others on a global scale are the best metric to let me know if I’m doing a good job.”

Luke Marcyniuk, previously from Siemens and Netcomm, is in charge of the delivery of our Systems & Platforms Program, establishing and leading business intelligence and project efficiencies, ensuring compatibility with various internal and external platforms, IT systems, CRMs and ERPs. If devices are crucial, platforms are at the core of the IoT solutions to provide the business intelligence that delivers efficiencies.

Luke sells himself as “a master of various technologies to provide engineering on a technical level, with a strong analytical and strategical approach to solving challenges and requirements, always a “CAN DO” mentality and providing perfect solutions to happy customers”. This is the kind of attitude Thinxtra always looks for.

Thinxtra feels very fortunate to have convinced such great talents to join the team to make a difference in this fast paced environment.

Thinxtra welcomes them, and wishes them good luck in their endeavours and challenges.

About Thinxtra

Thinxtra is empowering the Internet of Things in Asia Pacific by deploying the world-leading Sigfox LPWA network as well as building a full eco-system of IoT solutions and services to enable the non-connected to connect, to increase productivity, accelerate decision making, improve quality of service and quality of life, and find more economical solutions to common problems.

Sigfox is the world’s leading provider of connectivity for the Internet of Things (IoT). The company has built a global network to connect billions of devices to the Internet while consuming as little energy as possible, as simply as possible. Sigfox’s unique approach to device-to-cloud communications addresses the three greatest barriers to global IoT adoption: cost, energy consumption, and global scalability.

Thinxtra is backed by NZX-listed high-tech company Rakon Ltd, which has a history of innovation in communications technology going back some 50 years as well as the CEFC (Clean Energy Finance Corporation), an Australian Government fund with a mission to accelerate local transformation towards a more competitive economy.

Contact: Renald Gallis – VP Marketing +61 404 894 960 [email protected]

About Thinxtra

Thinxtra, The IoT Telco, accelerates business efficiency by connecting assets and making them work smarter. With our partners, Thinxtra delivers fit-for-purpose Internet of Things (IoT) device-to-cloud solutions in Australia, New Zealand, Hong Kong and Macau. Born in IoT, we are passionate about contributing to a profitable and sustainable future through large-scale next gen operational efficiencies. Our customers benefit from new business models, better customer experiences and higher asset utilisation. We know how IoT creates real business value and we know how to deliver it with local expertise and global reach. Visit for more information.


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