Lykus’ Wyave Solar-Powered Security Cameras Scale Globally with IoT Cellular Connectivity from Thinxtra, Powered by Soracom


About Lykus Technologies

Lykus Technologies, founded in 2015, designs and manufactures the Wyave range of outdoor solar powered security cameras for a global market.

The Challenge

Deliver residential users a hassle-free, one-stop-shop solution to set up, and connect security cameras easily without the need to buy, install and activate a SIM card.

The Benefits

Thinxtra’s cellular IoT network solution, powered by Soracom, ships with the security camera, and provides easy, global coverage at low cost, with true pay-as-you-go pricing.

Lykus Technologies provided indoor and outdoor security cameras, relying on traditional power supplies, for more than ten years. In 2018, the company launched its new, innovative Wyave range of solar-powered digital security cameras.  In 2019, following its successful launch in domestic China markets, Lykus started to scale globally, with an initial focus on the US, Europe and Middle East. 

Interest from global markets was no surprise as the new Wyave camera design made it so easy for residential customers to secure their homes. Wyave cameras don’t need wires to supply power,  don’t demand tedious charging of batteries and ship with a free IoT SIM card that can be easily activated anywhere in the world. 

However, expansion into new global markets posed the challenge of how to easily and cost-effectively provide wireless IoT connectivity out of the box. Chinese SIM cards were not suitable for overseas markets and Lykus needed to provide global customers with a user-friendly, one-stop-shop connectivity solution without the need to buy and activate a separate SIM card.

img-Lykus-Joe Zhao

The ease of use, low cost and reliability of IoT connectivity around the world is crucial to create a positive experience for Lykus customers. We want our customers to have their security cameras up and running as fast as possible, with minimum hassle.

Joe Zhao
CEO of Lykus Technologies


Global Reach, Lower Pay-as-you-go Pricing and Frictionless Scaling

After thorough market evaluation, Lykus chose Thinxtra’s Cellular IoT solution, powered by Soracom, a leading global provider of cellular IoT connectivity. Every Wyave security camera shipped to global export markets includes a Soracom SIM card and E-SIM to provide rapid plug-and-play wireless connectivity. Once the card is inserted into a Lykus camera, the device automatically searches for and connects to the global network.

Zhao says, “We are pleased with the solution’s global reach and user-friendly browser-based management console. The console makes SIM connection fast and easy and provides real-time monitoring of SIM and device activity and data usage. This saves our engineers, and customers, a lot of time and complexity during setup.”



Customer Value and Choice

Lykus is passionate about offering its customers’ choice, a positive experience and fast time to value. This connectivity solution gives customers the option to connect security cameras right out of the box or choose their own.

Zhao says, “Soracom’s pay-as-you-go pricing model helps Lykus’ customers’ minimise their cost. When our security cameras are connected to the IoT cellular network, if no activity is detected, no data is transferred through the SIM card. If no data is transferred, there is no fee for the customer. We’re impressed with the partnership between Soracom and Thinxtra and look forward to using Soracom SIM cards in a wider range of our cameras and overseas markets in the future.”


Partnering for success is a core Thinxtra value. The partnership between Lykus Technologies, Soracom and Thinxtra demonstrates how real customer value is created when industry-leading experts collaborate on fit-for-purpose solutions.

Joe Sun
General Manager, Hong Kong and Macau at Thinxtra


About Lykus Technologies – Wyave

Lykus designs and manufactures a range of solar powered security cameras and high-quality drone carry and storage solutions for hobbyists and enthusiasts. We understand the different needs of our customers for reliability, portability, storage and accessories and are committed to continuous innovation. Our products are used in over 30 countries globally.

Visit Wyave website for more product information.

Land Rover Achieves 48% Response Rate with Ebi’s Digital Direct Marketing Campaign


The Challenge

In the highly competitive car market, print marketing campaigns achieve an average of 4.9% response rate.
The Internet of Things (IoT) opened a new innovative and affordable communication channel to digitise print media and inspire potential buyers to book a test drive.

The Solution

An IoT-enabled direct mail pack featuring vehicle graphics and specifications included a replica of the car’s “start/stop” button. Pressing the button sent an instant test drive request message over the 0G Network, to the nearest Land Rover dealership.

The Results

Unprecedented in direct marketing: Land Rover’s direct mail response rate jumps 10-fold to 48% compared to traditional print direct marketing campaigns and delivers a 24x return on investment with Ebi’s IoT-enabled Digital Direct Marketing (DDM) campaign.

img-logo-WND Group

0G Network Operator, WND UK

WND UK is the Sigfox 0G Network Operator in England, and end-to-end IoT solution provider delivering local service with global scale.


Solution Partner, Ebi

Since 1977, UK-based Ebi has been a full-service creative print house servicing a range of European industries.

img-logo-Land Rover

Customer, Land Rover

Land Rover is a British brand of predominantly four-wheel drive, off-road capable vehicles, that is owned by multinational car manufacturer Jaguar Land Rover.

When Land Rover wanted a unique campaign to cut through the noise in the high competitive car market and inspire its customers to book ask for a test drive of its Land Rover Evoque model, they hired Ebi.

With industry leading experience and capabilities, the team at Ebi developed an innovative digital direct marketing (DDM) concept for Land Rover. The vision was to enable instant live communication with potential customers from their homes, over an IoT network, by engaging audiences with a direct mail pack. By pressing a replica of the car’s “start/stop” button, recipients would automatically send a test drive request to the nearest dealership. To maximise response rates Ebi knew it was critical to give recipients a way to easily respond to the offer and enable instant, frictionless communication with Land Rover without needing to download an app or scan anything.

Luke Thomas, Business Development Director at Ebi says, “To carry off this concept, we had to satisfy ourselves that whatever technology we used would be affordable, robust, give us great coverage and work in people’s homes. We initially developed prototypes using mobile devices and SIM cards, but it quickly became apparent that a mobile network was not within budget or technically feasible for our application.”


WND UK’s 0G Network:
reliable connectivity over a low-cost, low-power, long-range wireless network

When traditional mobile networks proved too complex and expensive, Ebi turned to WND UK’s 0G Network, powered by Sigfox, a low-cost, low-power wireless network (LPWAN) designed to connect IoT devices over long distances. Harnessing ultra-narrow band technology, the 0G Network provides connectivity services suited for devices that do not need high data throughput and demand long battery life.

img-blog-Ebi-Luke Thomas

WND UK’s Sigfox IoT network looked like the ideal solution on paper. We were immediately impressed by the maturity of their ecosystem supporting the Sigfox 0G Network. There’s a fully operational network in place, a support community and a range of device manufacturers that we could call on, but we had to ensure it was fool-proof before we submitted a proposal to our client.

Luke Thomas, Business Development Director, Ebi

Ebi had a team of 15 people test the 0G Network over six weeks and ran over 2,000 tests in different buildings including apartment blocks, windowless rooms, public buildings and residential homes. WND’s 0G Network and device partners provided the service, coverage and support that were critical to make the business case stack up, and the solution to work reliably. The test results returned a 98 percent success rate.

Thomas says, “The results of our testing left us in no doubt that the technology would work for the Land Rover campaign.”


Outcomes for Land Rover speak for themselves

Ebi developed a sophisticated digital direct mail (DDM) cloud platform, built to adapt and fully integrate with a range of push notification capabilities and broad APIs. DDM Cloud can deliver direct multichannel communications or trigger alerts and notifications into existing client marketing information systems and other marketing solutions.

The teamwork between Ebi and WND UK on the DDM campaign for the Land Rover Evoque model delivered personalised IoT-enabled packs to the home addresses of 5,000 potential customers. The campaign achieved an unparalleled results and resulted in a 24x return-on-investment.

The campaign has picked up awards from the Direct Marketing Association.



The Future

The future potential for DDM is broad and the results are compelling. “We are working to make it cost-effective for a wider range of products – not just high-end cars. Combining digital with physical channels is a marketing game changer and this technology does it beautifully,” concludes Thomas.

img-blog-Ebi-Tim Harris

Ebi’s application of our Sigfox 0G Network and partner solutions demonstrates superbly the way that our low-cost, highly reliable IoT network opens the door to novel applications.

Tim Harris Chief Executive, WND UK


0G UN is the Global Association of 0G Network Operators, powered by Sigfox, the world’s leading IoT service provider.


Adams Pest Control, Cre8tec and Thinxtra Create the Future of Pest Control Saving Time and Money with IoT-enabled 24×7 Digital Rodent Management Solution Running on Thinxtra’s 0G Network

Adams Pest Control

About Adams Pest Control, A Division of Orkin Australia

Since 1944 Adams Pest Control has been a leading Australian pest service provider. With a company culture that values innovation, Adams was one of Australia’s first pest management firms to track and control rodent activity using world-leading technology.

The Opportunity

Use science and data to disrupt traditional commercial rodent management methods with a technology-based solution that remotely detects and monitors rodent activity 24×7 enabling fast, targeted treatment.

The IoT Solution

RATSENSE, an Internet of Things (IoT) enabled digital rodent surveillance system, remotely monitors rodent activity and supports targeted treatment to help customers:

  • improve speed and efficiency of rodent management.
  • protect business reputation and property.
  • save time and money.
  • meet ISO compliance standards.

Adams Pest Control, a division of Orkin Australia, have been industry-leaders in commercial pest control for over 75 years. The team understands all too well the immeasurable damage the humble rodent can cause to a business’s property, reputation and human health.

Rats and mice carry more than 50 diseases communicable to humans. Rodents must gnaw hard materials daily to control tooth growth, which creates structural damage and fire risk. And no business wants a customer complaint about a rodent running across the floor of their restaurant, university lecture hall, supermarket or hospital.


Over fourteen years we collected field data on our traditional rodent control methods of manually laying traps and baits, sealing entry points and removing food and water sources. Those techniques are time-consuming, costly and inefficient. In one example, our technician took ten hours every month to manually check 300 bait stations to find only two had activity. We knew there must be a better way to get better customer outcomes. Our leadership team embraces innovation and backed plans to transform our approach to an age-old problem.

Peter Taylor
General Manager of Adams Pest Control, a Division of Orkin Australia

Early Challenges

The Adams Pest Control team explored sensor-based technology to detect and control rodent activity. Rodents create nests, holes and runways which are used repeatedly to move between nesting areas and food and water sources. Such activities are often concealed in challenging environments including basements, cellars or structural foundations encased in thick concrete.

Taylor says, “Our first project with sensor-based technology used Wi-Fi to connect sensors. In practice, Wi-Fi had poor range where we needed it to work and it became expensive because of the number of hardware, modems and repeater stations necessary to cover a commercial building. Next we tried SIM cards, but we found the battery life too short to be sustainable and the business case simply didn’t stack up.


Why Thinxtra?

In 2017, Taylor and his team consulted with Cre8tec, an Internet of Things (IoT) solution provider. Cre8tec offers a market-leading IoT-enabled solution for digital rodent surveillance: RATSENSE.

To install RATSENSE, trained Adams technicians place infrared sensor-based tracking devices, running on long-life batteries, around a property to monitor rodents in real-time. Activity data is captured and sent to a centralised base station through the most challenging environments, including basements and cellars, via the Thinxtra 0G Network, powered by Sigfox. The Thinxtra 0G Network is the public, low-cost, low-power, wide area network dedicated to connecting Internet of Things (IoT) devices over long distances.

Taylor says, “We partnered with Cre8tec because RATSENSE is world-leading digital rodent surveillance technology that runs on the Thinxtra 0G Network. The 0G Network is fast, reliable, low cost, long-range, flexible and can provide coverage in all the locations where we need it. Connection to the network was as easy as turning on a switch. It hasn’t let us down once since we went live with our first customer.


Data Drives Positive, Measurable Impact

Adams Pest Control deployed its first RATSENSE system in July 2018 for a customer at a large entertainment facility. The facility used over 900 bait stations every month to manage rodents, which Adams replaced with 500 sensors. The savings in technician time to detect problems, reduced cost of chemicals and baits and improved speed to fix problems motivated the customer to deploy the RATSENSE system to its three other locations around the country.

Taylor says, “We believe Adams was the first Australian pest controller to hire a data analyst. Data captured by the RATSENSE system lets us create heat maps of rodent activity. For one customer, the heat map identified an activity spike which pinpointed the details we needed to fix the problem in a single day. In the past, we might have taken a month to find that problem. For another customer our kill rate went from 120 rodents a month to just over 3,000 rodents over 3 months Using data in our business is the best solution we’ve found to improve how we help customers in over a decade.”


The Good News from False Positives

Critics of digital rodent surveillance systems cite faulty sensors and false positive sensor readings as a drawback to technology-based pest control. Taylor takes a different view, “It’s simply not true that sensors aren’t reliable. Modern sensor technology is mature and trustworthy. Alleged false positives have led us to discover other business problems. At one customer, the sensors detected a damaging slug infestation. At another, the sensors revealed an inadvertent security risk by a chef who left a door open when he took breaks. We take advantage of so-called ‘false positives.”


Measurable Outcomes

With RATSENSE, pest control companies can offer customers 24×7 always-on digital rodent surveillance delivering positive, measurable outcomes. Customers save time and money by efficiently fixing problems while protecting reputation, property and human health. RATSENSE helps customers meet ISO compliance standards and reduce rodent chemicals used on-site by up to 80 per cent. Pest control companies can divert technician time traditionally needed on-site for manual rodent management towards supporting treatments for a broader range of customers. RATSENSE also enables pest control companies to offer COVID-safe treatment due to the reduced need for technicians on-site.


The RATSENSE digital surveillance system records rodent activity in real-time, taking the guesswork out of rodent management. Multiple Grade A buildings, large infrastructure sites and universities in Singapore and Australia have installed RATSENSE. We’ve proven the ability to reliably identify rodent activity for rapid treatment improves time and cost savings for customers and increases the efficiency of rodent management by pest control companies.

Deanne Baptista
Director of Cre8tec

img-Loïc Barancourt

Cre8tec are a strategic, innovative partner who are leading the market in disrupting pest control with the IoT. RATSENSE is a powerful example of the speed, flexibility, reliability and ease-of-use of the Thinxtra 0G Network.

Loic Barancourt
Chief Executive Officer of Thinxtra


About Adams Pest Control, a Division of Orkin Australia

Since 1944 Adams Pest Control has been Australia’s largest independent pest control provider. In July 2020, Orkin Australia, a subsidiary of Atlanta, Ga.-based Rollins Inc, acquired Adams Pest Control. With a company culture that values innovation, Adams was one of the first pest controllers in Australia to adopt electronic monitoring, using world-leading technology, to track, monitor and control rodent activity. Adams Pest Control treats rodents, insects, birds, possums, spiders, bees, silverfish and termites.

Visit the Adams Pest Control website for more information about its full range of services.


A Game-changer for Every Step in the Supply Chain



After a decade of trialling expensive, complex and inefficient track and trace solutions, leading Asia-Pacific pallet and returnable packaging solutions service provider Loscam has deployed Thinxtra’s IoT solution. MHD sits down with the parties involved in the project to find out more.

Loscam’s track and trace journey started more than 10 years ago.

img-loscam-Daniel Bunnett

We have a large volume of high value assets in our supply chain supporting a broad customer base with an extensive product range. We therefore knew that being able to track and trace these would present all parties with some significant security, cost savings and efficiency gains.

Daniel Bunnett
Executive Vice President – Australia and New Zealand at Loscam

In addition to well-known services as a pallet hire company, Loscam also hires out high value assets including intermediate bulk containers (IBC), stillages and foldable bins for use in supply chains.

When Daniel and his team first started looking at capabilities around tracking these assets, they were underwhelmed. “The business case just wouldn’t add up. The only options on the market were bulky devices with poor battery life and operating on an expensive network such as 3G,” he says.

A few years later, RFID started to take off and again Daniel considered this solution for Loscam but found that it was simply not fit for purpose. “RFID is only as good as the last scan in or out and the market needed a more real time solution for true value to be realised,” he says.

Loscam operates a truly dynamic supply chain. “An average trip for our equipment can pass through five or six customers and can be out in the field for up to six months or longer. Our operations might see a pallet issued in Melbourne, Victoria and receive it back from Tully, North Queensland or even further across the Asia Pacific region,” Daniel says.

When a supply chain stretches across so many locations throughout a long period of time, visibility is crucial. “You need visibility at all times, not just at the point it’s been scanned,” Daniel says.

After revisiting track and trace solutions more recently, Daniel was pleased to find that the technology had moved forward.

“When we first connected with Thinxtra, we knew that the 0G network was going to be a huge opportunity for us,” he says.

IoT at Work

Loscam is working with Active Supply Chains Asia Pacific (ASCAP), a leading-edge Australian Supply Chain Management company as one of it’s first clients to adopt Loscam’s Track and Trace solution . This project involves the Australian East Coast transport operation for one of the world’s largest automotive manufacturers. ASCAP rents Loscam’s Gpak stillages on behalf of this OEM customer in order to move its spare parts and accessories across the network of dealerships in Australia.

“When we got started on this project, we noticed that our customer was using 30 per cent more units than we predicted we would need to run this operation and we were perplexed,” Craig Stanford, Director of ASCAP says.

In the first several months of running the project, Craig and his team quickly realised why extra units were being used. “Within three months of running this contract,we lost track of more than 100 units. Each unit costs $2000, so that quickly became an alarming amount of value to lose,” Craig says.

It took nearly 10 weeks to recover the assets and a lot of manpower. “We had lost assets in Brisbane, Sydney, Melbourne, Adelaide and everywhere in between. We were getting on the phone, visiting dealers, trying to track these assets down manually. Eventually we managed to get them all back in the supply chain, but it took a massive amount of work,” Craig says.

After Loscam fitted the assets with Thinxtra’s IoT track and trace solution, the leading automotive provider is now able to gain a significant cost saving through ASCAP being able to reduce the amount of assets on hire in the network.

Now we have a reliable track and trace solution, we only need to run a fleet at 70 per cent of the levels we started with , and we have stopped charging our client for the extra 30 per cent. This adds up to many tens of thousands of dollars savings to our client each year.

Craig Stanford
Director of ASCAP

Caine Groves, Operations GM at ASCAP also comments on the additional costs of chasing lost assets that go largely undocumented. “Whilst we can say that the static value of the asset is $2000, there is the additional loss of all of the extra costs of finding the assets. Our operational teams can spend a large amount of time and effort re-tracing previous locations, meeting with the network, educating the network, time out of the operations and phone calls. All of this recovery takes a lot of administrative resources as well as costs on accommodation and travel,” he says.

Positive Behavioural Change

As well as the benefits of cost-savings, all parties involved in the project also commented on the positivity in the change of behaviour of many businesses across the supply chain who may have previously misplaced assets.

“There are significant advantages in renting packaging solutions which is a model adopted as best practice across the globe. However, it does require a certain discipline in ensuring the assets are managed accordingly. If this process is neglected, our customers do have the risk of increasing equipment shortfalls that add potential cost and liabilities. These circumstances are frustrating and certainly not the kind of conversations you would ever want to have with your customers,” Daniel says.

According to Craig, it took the industry about nine months to really understand that ASCAP could now pinpoint exactly where the assets were. “But once this happened, it was a positive change in the type of communication we were having with the dealerships. No one wants to have the conversation based around saying ‘I think you have lost my asset’. So this new technology allows us to pinpoint exactly where the asset is, how it arrived there, and that conversation is much easier and more partnership based,” Craig says.

Previously there was a lot of guesswork about where certain assets in the supply chain were. “We ran a manual in-and-out book and made many estimates. Like most of us in the supply chain services industry we never really knew where our fleet was in the network. But now with our trackers communicating three times a day exactly where they are, we can work much more efficiently and accurately,” Caine says.

“The effort to track the assets manually is quite disproportionate to the return we receive for managing them on behalf of our customer, so this solution has been a real winner for all stakeholders,” Craig adds.

For Craig, the asset only needs to communicate three times a day. “This level of communication suits us. It gives us the feedback we need and it will also alert us if we have any battery or location issues,” he says.

All parties are very pleased with the results. Craig says if they continued to lose assets at the rate they did before, he would hate to think where they would be if they didn’t have this technology.

An Opportunity to Go Further

For Daniel, this is just the beginning of the journey and he says while the early statistics around cost-savings and limiting losses are impressive, it’s about more than just the tracking. “This is really powerful data that can help shape business processes, reduce bottlenecks, manage delivery times, assess risk, compliance, the opportunities are endless,” he says.

There are also opportunities to move forward with sustainability commitments, a strong focus for Loscam.


We feel that by having this kind of traceability and accountability of a rental fleet, we will be able to convert a lot of our customers who are hesitant to use reusable packaging

Michael Winter
Customer Solutions Manager at Loscam

Daniel says that Loscam has well and truly met its initial purpose of reducing loss across its high value assets, and he is excited to see IoT solutions being used across more assets in Loscam’s fleet.

Working closely with their clients, Loscam continues to deploy IoT trackers that will be connected to Thinxtra’s 0G Network. “Loscam has been trading for nearly 80 years and this will clearly be one of the most exciting projects undertaken in our time. It takes our business to the next level and we are excited to be working with our strong and capable technology partner Thinxtra,” Daniel says.

Craig also speaks highly of Loscam and its commitment to innovation.

“For Loscam to come to the table with this solution is very mature. They make money whether we lose assets or not. So, for them to invest in this initiative is really a positive thing for the entire supply chain,” he says.

img-ascap-Caiane Groves

There are many opportunities in the supply chain around high value product and asset tracking, so being able to implement the first phase of the IoT solution in the operational environment of a customer and demonstrate efficiencies has been very rewarding. It also has let some of our team responsible for these assets sleep better at night.

Caine Groves
Operations GM at ASCAP

Both Caine and Craig see real opportunities for all stakeholders and users of Loscam IBCs into the future through location transparency, increased control and better decision making.

All parties are in agreement that this is a game-changer for the industry and excited to see where this technology can provide further efficiency gains and cost-savings.

Does Water Leakage Damage Your Property? Learn from Hong Kong’s Leading Shopping Mall

Water is one of the most notorious yet unescapable problems faced by shopping malls. Every year when the rain season brings along heavy downpours, water may seep from the ceiling or be brought in by visitors. Meanwhile, technical reasons like HVAC unit failure, overflowing toilets, pipe reducer fitting failure, poor pipe maintenance and galvanic corrosion are also typical reasons of interior leaks. In a nutshell, water leakage in shopping malls is all too common to avoid.

However, these minor water issues should not be underestimated. In many cases, they result in greater losses than damages directly brought by rainstorms. According to the whitepaper published in 2020 by Chubb, a global insurance provider, the estimated non-weather water damage losses pile up to USD1.2 Billion globally each year and more leakage claims are received from high-profile businesses in recent years. 


Langham Place: Requirements and Challenges

With 15 storeys in height and a total area of 600,00 square feet, Langham Place is one of the most popular Hong Kong shopping malls located in Mongkok – the city’s busiest district. Inside the shopping mall, there is a direct access to a grade-A 60-storey office tower and a 5-star hotel. 

The mall owns a total of 16 passenger lifts and one cargo lift to support the huge amount of daily visitors. Water leakage precaution is essential for these carriers not just because of their contribution to the mall’s operation but also because any water leakage incident can result in serious damage. In less serious cases, they may result in lift suspension causing inconvenience and incurring repairment cost. In serious cases, can result in human injuries leading to huge compensation and damaged reputation. 

Leakage sensing is necessary for the mall’s server room. Hundreds of business units in the mall rely on the stable computer servers and network connections to operate. Once a water leak happens in the server room, the mall will have to bear the loss from business interruption and compensation. 

Moreover, considering the sheer size of the mall, minor water leakage is very difficult to be noticeable until it is too late. Therefore, technological assistance is necessary in tracking even a minute leakage.


Solution: Wise Ally’s Water Leakage Sensor connected to Thinxtra’s Sigfox 0G Network in Hong Kong

In view of the requirements and challenges, Langham Place installed an IoT water leakage system for their lift pits and server room. The system consists of water sensing devices provided by Wise Ally, an off-the-shelf or customized IoT end device solutions provider connecting via Thinxtra’s Sigfox 0G Network.

The IoT water leakage device fits well with the demand of a shopping mall because of its non-disruptive, easily installed and quickly-responsive features. 

Langham Place operates from Monday to Sunday with busy human traffic. The sensors provided by Wise Ally can be placed directly on certain locations and can be monitored via mobile APP. This greatly minimizes the time, manpower and procedures on both installation and monitoring. Most importantly, it causes minimal disruption to the mall’s daily operation. 

Besides, each water leakage rope sensor is entirely battery-powered with AA batteries and can be individual wall mounted. This self-contained characteristic avoids the lethal danger of electrocution even if the sensor is flooded by water.

Taking the form of a rope, the sensor allows an extension from 3m to 10m to cover a wide range of area. It can be placed in any limited space area which normal users cannot access. It can monitor the most hidden area and eliminate any chance of overlooking. 

Moreover, the sensor is instantly responsive to any abnormalities. Once leaks are detected, it will immediately send a signal to the server and can also make an audible alert as an option. Data on water leakage status and battery level are available for users too for user action. 

Unlike other connectivity solution that require users to have their own gateway, Sigfox can be adopted with a simple subscription. This greatly boosts the cost-effectiveness of the entire sensing system and makes it much more easy to adopt. Furthermore, Wise Ally’s world class manufacturing standard ensures the sensors are built in the highest quality.

Water Leakage Rope Sensor

About Wise Ally (HKSE stock code: 9918)

Reputable Hong Kong listed company with over 10 years of one-stop electronic product design and manufacturing service experience.  Wise Ally provides off-the-shelf and customized IoT end device solutions specializing in the B2B enterprise market. Our extensive global vendor network and dedicated project and engineering teams will ensure your solution is built with world class quality and high quality user experience.


Konvoy Disrupts Beer-Keg Service Industry with IoT and Goes Global



Supply Chain Industry pioneer and serial entrepreneur Adam Trippe-Smith, CEO of Konvoy shares how he disrupts the beer keg service industry moving from traditional RFID, Bluetooth and manual scanning of kegs as they arrive in and leave the pubs, to next gen IoT enabled, scanless and seamless tracking of 70,000 kegs across Australia and New Zealand connected to Thinxtra’s 0G Network, powered by Sigfox.

A local success story going global at scale.


Beyond Barcodes With IoT

Adam Trippe-Smith is the founder of Kegstar, a company that began in 2012 with a start-up mentality. Fast-forward three years, and the company was sold to logistics giant Brambles. 

With a background in accounting and corporate finance, Adam’s first delve into the logistics and supply chain was through his entry into the beverage business in 2008. Adam started his own craft beer company in the early wave of the independent craft brewery scene. The industry has been flourishing over the past 12 years, and according to research by IBISWorld has experienced a 9.7 per cent average growth rate between 2014 and 2019.

Adam Trippe-Smith (right) and the Konvoy team

“That was my introduction to logistics. Coming from a finance background I was suddenly running a brewery with moving parts and assets – it really was a baptism of fire,” Adam says. 

Adam quickly understood the challenges of running a keg fleet and the common pain points felt across the industry and wanted to establish a better way. “We started a rental keg business to teach the whole market, from the pubs, to the beverage producers to the warehouse and logistics providers that renting kegs and having someone else look after them made good business sense,” he says. 

Since then, Adam has immersed himself in the beverage industry. He is dedicated and passionate about brewing and the industry at large, and was a founding board member of the Independent Brewers Association, a professional body to represent those operating in this space.

In true entrepreneur style, Adam arrives to our video meeting after taking a call from an investor. This comes off the back of a press release announcing a new acquisition in New Zealand for his latest business venture, Konvoy.

Formed by Adam in 2019, Konvoy was formed to take the keg rental industry to the next level. “This wasn’t about starting a competitor to Kegstar, for me it was about unfinished business,” he says. 

Adam believed there was a way to build a leaner, faster and more customer focused way of moving kegs around the supply chain and he understood that track and trace technology had to be at the forefront of this venture.


An Early Adopter

When Adam formed Kegstar in 2012, track and trace technology was in its infancy and although he reached his goal of running the first keg fleet in the world that was 100 per cent uniquely identifiable and 100 per cent tracked, the technology had its limitations.

“This was 2012 and the cost of networks like GPS and 4G tracking just didn’t make sense economically for an asset with a value of around $150. So, we went with barcode tracking and RFID technology,” Adam says. 

However, this kind of technology relies on someone scanning the keg which Adam says is impossible to achieve 100 per cent accuracy. There is also the behavioural challenge of asking, for example, a 30-year-old privately-owned logistics company to scan kegs with a smart phone, which was just not something they had previously done.

Furthermore, with RFID, there are moments of accurate data, but it’s not consistent and not in real time. The data only gives so much and in the world of premium craft beer, there is a focus on quality that comes with a need for more dimensional data than what RFID can provide.

“Independent brewers are often not pasteurising the beer, so it needs to be treated more like milk. It needs to be stored cold and that information needs to be checked regularly, RFID does not have the capability to communicate this kind of data or accuracy,” Adam says. 


IoT: The Better Way

A huge driving force for Adam when he started Konvoy was to develop the next evolution of keg tracking. He recognised this would have benefits for every step in the supply chain and his first goal was to find a technology that could offer increased transparency, real-time data and more useful information for Konvoy, but also the beverage producers and the pubs.

“When we started Konvoy it really was just a whiteboard and we were asking ourselves how we can make this business simpler and better for the customer? How do we track kegs better for our own benefit, but also for our customers?” Adam says. 

Knowing that technology had improved significantly over the seven years between when Adam launched Kegstar and when he began brainstorming ideas for Konvoy in 2019, he engaged Sydney-based Internet of Things (IoT) telco Thinxtra and its nationwide Zero-G (0G) Network, powered by Sigfox technology.

“From here, we set on the project of designing our own beacon, a small wireless sensor, and running it on Thinxtra’s 0G Network, which covers 84 per cent of Australia’s population,” Adam says. 

The 0G Network offers real-time visibility of assets across Australia as well as worldwide coverage for when the kegs are exported globally and has been set up in Australia by Thinxtra.  Thinxtra is the exclusive Sigfox 0G Network Operator for Australia, New Zealand, Hong Kong and Macau and is one of  70 Sigfox Operators around the world providing local service and global scale.

As a keg owner, Konvoy lends out its assets to 100s of different users who then lend out their kegs to potentially thousands of different locations. With IoT as opposed to RFID, there is total visibility of the asset, its location and its performance in real-time.

img-Konvoy’s beacons run on Thinxtra’s Zero-G (0G) network
Konvoy’s beacons run on Thinxtra’s Zero-G (0G) network


Challenges Along the Way

Any project that has been delivered during COVID-19 has had its fair share of complexities, and the Konvoy journey is no different. 

“We work with a hardware partner in Asia, with network partners in Australia and New Zealand – it’s a global project and not having everyone in one room to go through any issues, challenges and teething troubles was certainly a challenge for us,” Adam says. 

However, Adam says his greatest learning was recognising that you need expertise in IoT technology from the get-go. 

“We class ourselves as beverage people, with an interest in logistics and technology. If I started this whole thing again, I would have hired a Head of IoT from day one. In fact, we are doing that right now,” he says. 

This is only the beginning of Adam’s IoT journey. “There is plenty of data out there, but the real value is in the information. If you can have more useful information and make it usable for both yourself and your customers, then why wouldn’t you deploy this technology?” he asks.  

The first step for Konvoy is to run its own keg fleet better, but stage two is to help other keg owners run theirs more efficiently. From here, Adam and his team will start to look into opportunities for other assets of a similar value that could benefit from IoT. 

“A keg is a $150 asset, so your cost of running the network and beacon has to be relative to the cost of your asset. We will be looking at other assets in the $100 to $2000 that could benefit from this proposition. A few years back when IoT was in its infancy, there was an economic hurdle for assets of this value. But by tracking this on the 0G Network the economic issue just isn’t there anymore,” Adam says. 

According to Adam, two or three years ago IoT was more of a buzzword but now he sees huge potential in the technology and this as a game-changer for not only the beverage industry but any industry that has a requirement to track assets. 

Konvoy currently has more than 200 customers, including well-known craft breweries Moon Dog, Fixation, Parrot Dog and Hawkers. 

Adam says Konvoy will be the first and only keg fleet in the world to be tracked with IoT technology and by November this year all of the kegs in the fleet will be retrofitted with beacons. 

“We currently have 60,000 kegs and we have ordered 70,000 beacons. They will be retrofitted into our current fleet and any new kegs will be manufactured with our beacons,” he says. 

Adam’s commitment to his industry is evident in his continued efforts to improve efficiency and customer service for every step of the beverage supply chain. His curiosity and interest in new technology has led him to explore IoT technology which has given Adam the opportunity to not only revolutionise, but also simplify the beverage industry.


Konvoy formed in 2019 to provide a simple keg rental solution for the beverage industry. As a supplier to the industry we aim to listen to and work with Konvoy’s customers to find a solution that works for them. Konvoy is committed to supporting the industry and being easy to work with in a simple, dependable and honest way.

Michelin: Improved Asset Utilisation and Operations Through Greater Visibility from IoT Enabled Intercontinental Shipment Tracking


In the automotive industry, Michelin improved intercontinental sea-freight flow and transformed its global tyre shipment operation with Safecube intercontinental shipment tracking solutions.

The manufacturing giant – which services 14% of the global tyre market – was facing the challenge of suboptimal routes, a lack of visibility and complex administration across many supply chain partners.

The SafeCube Solution is an all inclusive tracking service charged per shipment. It includes Sigfox-enabled IoT trackers and an analytics platform, connected via the long-range, low-power, low-cost global 0G Network. With SafeCube, Michelin is seeing the benefits of end-to-end visibility in its intercontinental supply chain and the value the service creates for its customers.


Increase in ETA projection accuracy of Michelin's shipments


In overall lead times, shortening transit times

Greater Visibility from IoT Enabled Intercontinental Shipment Tracking

With supply chain customer expectations increasing rapidly, companies who will thrive are not the largest, biggest operators, they are those that are most adaptable who can see the risks and opportunities and then respond to them.

The customer demand for IoT solutions gives the answer loud and clear. The question is no longer if IoT will play a role in global supply chains, it will be essential to remain competitive. The real question in global supply chain is how to embark on the IoT journey that will keep your seat at the table amid lightning fast market evolution, driven by pressure to build resilience, flexibility and remote control capabilities.

In many ways, it’s a change of paradigm towards a “less is more” perspective when it comes to monetizing the value of data. Next gen IoT-enabled efficiency projects in the supply chain that require data from 1,000s of non-powered assets often need to shift their thinking from BigData and 5G to Small Data and 0G to make their ROI work and achieve significantly higher efficiencies and more control through visibility across the supply chain.  

The adoption of IoT in the supply chain is quickly gathering pace now that the business case is proven. When approached the right way, it delivers higher asset utilisation, new business models and ultimately, beer customer experiences – benefits impossible to ignore. 

Yes there are risks in operational deployment, however, like any shift, good project and change management can migrate those. The possibility of doing less through remote tracking and monitoring, such as scanless asset flows, contactless administration and inventory checks, frictionless monitoring across the supply chain are just too compelling. It won’t be a question if IoT will be the new status quo, the question is when, and the race is on. 

Finding the right IoT solution for your business is vital to minimise risk and reap the rewards. 

This is why we built Thinxtra, The IoT Telco.

Now is the me to turn IoT into ROI. 

The Auckland Canoe Polo Society Paddles into Remote Asset Monitoring with Thinxtra, The IoT Telco


Auckland Canoe Polo Society

The Auckland Canoe Polo Society (ACP) is an amateur sporting club offering high quality canoe polo sport opportunities in Auckland. The ACP creates a friendly environment for anyone wanting to learn, and enjoy, canoe polo and kayaking.

The Opportunity

To prevent theft of, or damage to, a custom-made box trailer used to store and transport the ACP’s canoes and equipment by using an IoT-enabled remote location monitoring solution.

The Partnership Solution

Thinxtra’s IoT-enabled solution uses an Xtrak device connected to the Thinxtra 0G Network, powered by Sigfox technology, to monitor the location of the ACP’s canoe polo trailer. The solution delivers:

The Auckland Canoe Polo Society (ACP) is an amateur sporting club dedicated to offering high quality canoe polo sport opportunities in Auckland. Club members ranging from beginners through to New Zealand representatives enjoy the fast, exciting sport of canoe polo.

ACP has a custom-made box trailer to store canoes and equipment and transport them between competitive events and training sessions. This trailer has been stored for free at club member’s homes around Auckland.

As Auckland has become more densely populated, free, off-street parking has become more difficult to find. Storing the trailer on a public road leaves it at greater risk of theft and it is not feasible for an amateur club to insure it and its contents. Research shows boat theft rates across Auckland have been rising by around 15 percent every year since 2017.

Jef Wright, Treasurer, Auckland Canoe Polo Society says, “Loss of our trailer would seriously impair our competitive and recreational activities. We invested in wheel clamps to secure our trailer and equipment. This affords a measure of security but a backup, technology-based solution to remotely monitor our asset’s location provides much greater peace of mind. ”

Initially ACP tested an Internet of Things (IoT) 3G tracking device. Powered by a heavy-duty battery, the physical device was large and sensitive to the condition of its mounting surface. Within a year the device filled up with water and tracking stopped.

We were still keen to track our trailer and equipment. We chose to work with Thinxtra because the team listened to our requirements, quickly responded to questions and provided innovative, fit-for-purpose solutions. Thinxtra’s tracking hardware is also more cleverly designed than other devices we had seen,” says Wright.

The Thinxtra IoT-enabled solution uses an Xtrak device connected to the Thinxtra 0G Network, powered by Sigfox technology, to monitor the ACP’s canoe polo trailer location. Thinxtra’s small device size and three-year battery life allowed discreet installation, with few mounting constraints. Connection to the 0G Network provides a cost-effective, near-real-time tracking solution.

It was easy for us to install the tracking device and remotely monitor our trailer position to within a few metres. The Xtrak device sends its location to a central management platform every six minutes when the trailer is moving. The platform stores this data so anyone with a login can check the trailer location history on specific date ranges and enable email alerts to notify of movements outside defined geofences. We hope that knowing the trailer location will give us a chance to recover it before it’s dismantled and the contents scattered or stolen.says Wright.

img-Jef Wright

The simple setup, 94 percent network coverage of New Zealand and modest annual cost, about as much as a cup of coffee per week, to run the hardware, connectivity and management platform, with no monthly contract, made Thinxtra an obvious choice of partner.

Jef Wright
Treasurer, Auckland Canoe Polo Society


Shaun McBride, New Zealand Operations Manager at Thinxtra, says,The key to delivering long-term value through IoT deployments is creating fit-for-purpose, end-to-end solutions based on a true understanding of the customer’s requirements. As The IoT Telco, Thinxtra’s experience, knowledge and partner network lets us creatively connect an organisation’s physical assets and unlock data-driven insights to improve operations.”


About the Auckland Canoe Polo Society (ACP)

The Auckland Canoe Polo Society (ACP) is the best place for canoe polo in Auckland, we have members from complete beginner to NZ representatives. ACP is part of the larger Northern Canoe Polo Association, the umbrella organisation for all clubs inside the Northern Region. The Northern Region spans from Cape Reinga to include Auckland, Taupo, Rotorua, Hamilton and all the way to Waiouru and New Plymouth. We offer a great environment to learn and enjoy canoe polo and kayaking! For more information visit our website.

DHL Germany Gains Transparency and Efficiency with 250,000 Roll-cage Trackers Connected to the Global 0G Network


Problem Summary

DHL needed an IoT-enabled solution to integrate fast location monitoring and data-based supply chain analytics to its existing business processes to ensure fast, reliable delivery and seamless customer service.

Solution Highlights

DHL teamed with ALPS Electric Europe GmBH and Sigfox to build a cost-effective asset tracking solution delivering seamless delivery across 35 parcel centres ensuring:

Deutsche Post DHL Group (DHL), is a German-based international logistics company operating a comprehensive range of express, freight transportation, e-commerce and supply chain management services in more than 220 countries and territories.

Within Germany, DHL delivers around five million shipments each working day. DHL uses roll cages, loaded with mail items for transport, to reliably manage those shipments. Roll cages need to be readily available in sufficient quantities at customer warehouses, 35 different DHL parcel centres across Germany and in other countries to enable DHL’s seamless delivery service.

DHL’s outstanding reputation for fast, reliable delivery depends on efficient operational business processes and precise asset utilisation across the logistics supply chain.

To ensure the right availability of roll cages in each centre, DHL needed an IoT-enabled solution to integrate fast location monitoring and data-based supply chain analytics to its existing business processes.
DHL teamed with Sigfox, the world’s leading 0G technology innovator, their local operator Sigfox Germany and electromechanical device manufacturer, ALPS Electric Europe GmBH, to attach smart trackers to 250,000 roll cages. The smart trackers provide information about the roll cages enabling digitalised administration and location management. The initial deployment is in Europe with a plan to scale worldwide.
img-DHL-Thomas Schneider

The transparency we gain through the use of the new devices will contribute to further improvements in service quality for our customers and to lower operational costs through better equipment management.

Thomas Schneider
Chief Production Officer Post & Parcel Germany at Deutsche Post DHL Group

Precise location insights mean DHL can use each roll cage more fully by ensuring the right availability in each location and understanding lack of availability or bottlenecks at a glance. Insights to roll cage utilisation lets DHL reduce the number of roll cages needed to support its delivery network, thereby improving return on capital. And the scale of the operational efficiencies enabled by the smart trackers sharing location information promise to give DHL a distinct competitive advantage.

Ludovic Le Moan, CEO and co-founder of Sigfox, is excited about what the partnership with DHL means for the future of industrial IoT, “Our collaboration with ALPS Electric Europe GmbH to meet DHL expectations was an amazing experience to pave the way for future industrial IoT. Mass production requires long processes of design and tests. This project is a strong milestone toward billions of connected devices on the 0G network. That’s why we see enormous potential in this partnership.”

Loic Barancourt, CEO of Thinxtra Ltd, says “The DHL story is an inspiring example of how industrial IoT can transform logistics. In our region, Thinxtra are working with many customers using IoT to improve supply chain resilience with fit-for-purpose, scalable solutions offering near real time visibility to control assets and make them work harder.”


Visit the Deutsche Post DHL Group website to explore the company’s extensive portfolio of logistics services and its commitment to sustainable business practices, society and the environment.

For more information about how the global Sigfox 0G network can connect physical and digital worlds to solve business problems, visit the company website.

Thinxtra, The IoT Telco, Partners with NZ eParking on a Smart Parking Solution to Remotely Monitor Designated Car Parks


About NZ eParking

NZ eParking provides the latest in smart parking sensor technology. Relevant for organisations of all sizes, NZ eParking solutions let businesses and councils manage and run car parks more efficiently and effectively.  

The Problem

Research shows nearly one in five New Zealand drivers park illegally in mobility spaces leaving the 130,000 people who rely on easy access to mobility parking for access to critical services stranded.

The Solution

NZ eParking chose to work with Thinxtra to design a parking solution featuring a smart sensor embedded in the ground in the centre of a car park space. When mobility drivers receive a mobility tag or sticker, they also receive a mobility card for their vehicle which is validated by the sensor to monitor legal parking.

About NZ eParking

NZ eParking provides the latest in smart parking sensor technology. Relevant for organisations of all sizes, NZ eParking solutions let businesses and councils manage and run car parks more efficiently and effectively.


There is mobility parking near a café at the beach where I swim. Every week I see people without mobility parking permits occupy car parks designated for the more vulnerable and less mobile citizens in our community, to pick up coffee. As an entrepreneur at heart, I wanted to create a smart parking solution to help ensure availability of mobility parking to the people who need it most.

Penny Elliott
CEO & Founder of NZ eParking


The Problem

Across New Zealand there are about 130,000 people using mobility parking. Research commissioned by CCS Disability Action shows nearly one in five New Zealanders park illegally in mobility spaces while only three per cent of illegally parked vehicles are ticketed with a penalty.

“Misuse of mobility parking is serious for the people who genuinely need it because their access to important services including medical centres, supermarkets and recreational facilities is jeopardised. Mobility parking is designed for convenience and, apart from drivers misusing those areas, businesses misuse those areas too, for storing skip bins and shopping trolleys, receiving deliveries and more” says Elliott

Elliott understood the powerful potential of the Internet of Things (IoT) technology to offer fast, remote asset monitoring for data which is converted to insights to improve decision-making and action. The team chose to partner with Thinxtra, The IoT Telco, to create and deploy its eParking solution.

Mobility parking usually comes in small numbers, mostly pairs, so we needed a cost-effective solution to let us track what was happening at the car spot without being prohibitively expensive, while giving us the flexibility to scale over long distances. Most IoT smart parking solutions need base stations to run which introduces challenges around varying signal strength, cost and complexity of installation and ongoing management. We wanted a simple, fast solution to reliably connect to a wide area network, able to scale to as many locations as possible,” says Elliott.

Thinxtra, The IoT Telco, worked with NZ eParking to design a smart parking solution featuring a Bluetooth-enabled sensor embedded in the ground in the centre of a car park space. Elliott’s intent is that when mobility drivers receive a mobility tag or sticker, they also receive a mobility card valid for time periods of up to 120 minutes. Similar in size to a credit card, the mobility card can rest anywhere inside the car.

As drivers approach an IoT-enabled smart mobility car park, the ground-based sensor detects the mobility card inside the vehicle and sends a signal over the Thinxtra 0G Network, powered by Sigfox technology, to a central data management platform.


The Solution

Thinxtra’s 0G Network is a LPWAN low-cost, low-power, long-range wireless network designed to send or receive small messages. The management platform collects that data confirming the car park is in use and, if a vehicle is detected in the car park without a mobility card, an email or text alert can be sent to a Council traffic warden which enables fast action with an infringement notice.

Operators of the smart parking solution access the data captured by the in-ground sensors through a user-friendly SaaS-based dashboard featuring embedded Google Maps. Colour coding makes it easy to see at-a-glance which car parks are in use and simple options to name car parks for smooth management.

The Thinxtra IoT-enabled smart parking solution captures a range of data outside car park usage to help councils and businesses use car parks more efficiently and effectively. For example, how long a car park is in use and how many vehicles use the space in a given time period. The solution also offers online bookings for mobility or any designated parking areas, including visitor parking at offices and residential locations.

The NZ eParking team see growing potential for smart car park bookings as organisations look to offer a safe return to work for
employees in the wake of the global COVID-19 pandemic. The in-ground sensor can be fitted with a branded cover to clearly show where specific company parking is available.

“Partnering with Thinxtra was a no brainer. The Thinxtra 0G Network, powered by Sigfox, offers an incredible, readily available network with 94 percent coverage of New Zealand. Thinxtra offers long battery life which lets us create a solution with a sensor lasting 10 years without any maintenance needs. The extensive range of sensing devices, and bespoke device options, gave us the flexibility to create a monitoring device that is Bluetooth-enabled, flame resistant, suitable for extreme heat and UV exposure and can withstand weights of up to 15 tonnes,” says Elliott.

The IoT-enabled smart parking solution delivers a range of benefits to businesses and councils seeking to improve the efficiency and effectiveness of car park management, including a smooth customer experience for drivers who need to use designated parking areas and maximum use of available car spaces. There are community benefits too. The ability to detect, and act, on illegal car park use of designated parking areas means reduced traffic flows from easier access to parking. Drivers save time, fuel, money and greenhouse gas emissions because needed car parks are more readily available.

NZ eParking’s solution delivers robust data-based insights for councils to find trends in citizen activity to make sure a town’s car
park spaces are maximised for community benefit. Councils also have more efficient enforcement because system-driven alerts enable fast, targeted ticketing for parking violations. Operational costs are cut because traffic wardens no longer need to physically patrol the streets to detect parking violations.

I’m passionate that mobility parking is available for the people who need it most and Thinxtra made my vision reality. The Thinxtra team are IoT experts with years of hands-on experience so are quick to answer questions and are creative at designing purpose-built solutions to fit the use case, no matter how unique the requirements. We’re excited about the potential of our smart parking solutions to improve future town planning of smart cities,” concludes Elliott.


Smart parking is one of the faster growing solutions adopted by smart cities globally. Thinxtra and its partners offer end-to-end IoT-enabled device-to-cloud solutions, powered by Sigfox 0G technology, to create agile, smart parking systems which improve operational efficiency and effectiveness of car park management.

Shaun McBride
Operations Manager at Thinxtra, New Zealand


About NZ eParking

eParking provides the latest in smart parking sensor technology, working over the nationally available Thinxtra 0G Network, powered by Sigfox. Our end-to-end systems allow organisations of all sizes, from small businesses to large councils, to manage and operate car parks more effectively and efficiently.

Visit our website for more information.