Ticatag Strikes Strategic Multi-Million Deal with Thinxtra

Following the Mobile World Congress 2017 in Barcelona, Ticatag realised that the Thinxtra Global Solutions business unit, based in Hong Kong, could become the right ally to scale up Ticatag’s original range of Sigfox wireless consumer devices globally.

Over the past three years, Ticatag has developed the most advanced Geolocation tracker with an embedded alert button. The strength of Ticatag lies in its leading-edge software technology, a simple to use user interface app, and a complete platform to monitor multiple devices at once.

“Our idea was to combine the agility of Ticatag and its great skills in hardware and software development (app & platform) with the support of an Asian based manufacturer with deep Sigfox expertise to bring the best low-cost end-to-end solutions to the global market” said Yann Mac Garry, CEO of Ticatag.

Ticatag struck a deal with Thinxtra Global Solutions to secure access to lower cost and high quality manufacturing required to win a 100,000+ unit deals. In addition, partnering with Thinxtra in Hong Kong, the global IoT hub for distribution, will also fast track access to the 32 countries already covered by the Sigfox network.

The Ticatag device:
A unique tracking device (including GPS & WiFi sniffing for improved geolocation outdoor as well as indoor) with an alert button & BLE (Bluetooth Low Energy) to connect via your phone and with the Sigfox connectivity to allow the device to work independently of your phone. Such Internet of Things consumer oriented device is the perfect tool for a new breed of business models: Button-as-a-Service.

Applications & use cases:
Just imagine, rental cars companies can now monitor where their vehicles are geolocated (independently of user), and can now provide an extra service, in case the customer has a problem, at the press of a button. Such new service could be also applied to commercial fleet of vehicles or trucks.
This also applies to many other industries that are renting assets (pallets, trailers, equipment, boats,…), or want to provide an emergency call service. The geolocation pings can monitor approximate distance which is sufficiently precise for implementing a predictive maintenance service. For example, a supplier of tyres could provide Tyre-as-a-service, based on number of km driven, instead of selling tyres. This type of business models already exist for large enterprises, but until now could not be applied to consumer markets due to the high cost of legacy tracking solutions.

Yann Mac-Garry, CEO of Ticatag, Ludovic LeMoan, CEO of Sigfox, Loic barancourt, CEO of Thinxtra showcasing the devices at Sigfox World Expo.

“We are moving from a world of buying assets to a world of leasing assets as a service. This revolution already started with the cloud as a service. We see more and more Things-as-a-Service business models becoming reality as a consequence of the Internet of Things revolution. Ticatag is leading the market, and we are delighted to have been chosen as their partner of choice for low cost devices manufacturing to support their expansion and act as catalyst for global growth.” Said Loic Barancourt, CEO of Thinxtra

“Ticatag, as French start-up, could not dream of a better partnership to conquer the world” added Yann Mac Garry, CEO of Ticatag

About Sigfox

Sigfox is the world’s leading provider of connectivity for the Internet of Things (IoT). The company has built a global network to connect billions of devices to the Internet while consuming as little energy as possible, as simply as possible. Sigfox’s unique approach to device-to-cloud communications addresses the three greatest barriers to global IoT adoption: cost, energy consumption, and global scalability.

For more information, www.sigfox.com


TICATAG, a French start-up founded in 2013, competes in the market of connected objects and the Internet of Things focused on Location Based Services. Spin off from the Alcatel-Lucent Telecom supplier, Ticatag has gained comprehensive experience in various communication technologies (Bluetooth Low Energy, Sigfox, LoRa) that enable it to develop a range of products and a complete solution system on its platform.

For more information, www.ticatag.com
Contact: Yann MAC GARRY – CEO +33 6 08 45 23 83 [email protected]

About Thinxtra

Thinxtra was founded by IoT and network experts who share a common passion for connecting things to improve business processes and people lives.

Thinxtra is empowering the Internet of Things in Asia Pacific by deploying the world-leading Sigfox LPWA network as well as building a full eco-system of IoT solutions and services to enable the non-connected to connect.

Thinxtra is backed by NZX-listed high-tech company Rakon Ltd, which has a history of innovation in communications technology going back some 50 years as well as the CEFC (Clean Energy Finance Corporation), an Australian Government fund with a mission to accelerate local transformation towards a more competitive economy.

Contact: Renald Gallis – VP Marketing +61 404 894 960 [email protected]

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