Sydney, Australia – 29 March 2022 – Australian Massive Internet of Things (IoT) company Thinxtra today announced it has appointed Luke Austin as its Chief Financial Officer (CFO), based in Sydney.

Austin is a multi-disciplinary finance leader in the ICT industry, with extensive experience in finance, business management, strategy development and implementation, governance, and human resources management.

Prior to joining Thinxtra, Austin spent almost 10 years at Huawei, which he joined in 2011 as CFO before being promoted to Deputy CEO in mid-2018. This was preceded by a ten-year tenure at IBM/Lenovo, which involved both local and regional responsibilities.

“The combination of cost effective IoT devices and a public 0G Network is revolutionising the way organisations can track and monitor assets, air quality, operations and more,” said Austin. “This leads to real value for our customers in the form of operational and efficiency improvements that have been borne out in numerous proven use cases.”

“I joined Thinxtra because of the combination of its proven technology, as well as the growth trajectory of the Massive IoT market, which is forecast to be valued over A$165 billion by 2026. My focus will be on driving continued expansion and ensuring the business scales as effectively and efficiently as possible.”

Austin is the latest addition to Thinxtra’s executive leadership team, and follows the appointment of Nicholas Lambrou as CEO in June 2021.

“Luke’s vast experience in the areas of finance, strategic planning, corporate governance and human resources are assets which will accelerate our momentum in the world of Massive IoT,” said Lambrou. “ He will play a critical role in the evolution of our business as we prepare for the next phase of our journey.”

Austin is a Chartered Accountant and a graduate of the Australian Institute of Company Directors (AICD), and holds an Executive MBA from the UNSW Business School. He is also a passionate lifelong learner, with interest in exploring the application of behavioral economics to corporate decision making.