Thinxtra Appoints Nicholas Lambrou As New CEO

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After six years, Loic Barancourt co-founder of Thinxtra focusses on fast-growth in strategic IoT markets and welcomes Nicholas Lambrou as the new CEO.   

Sydney, 2 June 2021; Thinxtra announced today that Nicholas Lambrou has been appointed the new CEO of the company. An experienced business leader, Nick will take over the baton from Loic Barancourt and assume responsibilities from 29 June 2021. Loic will focus on accelerating the adoption of mass IoT solutions through strategic partnership and market development activities.

“Whilst we acknowledge and congratulate Loic and the team for the development of Thinxtra over the past 6 years, we are delighted to welcome Nick Lambrou as our new CEO. The Thinxtra network is ‘sales ready’ and Nick brings a wealth of experience that will lead the business through its next growth phase, while Loic Barancourt is freed up to focus on strategic market development opportunities.” Geoff Neate, Chairman, Thinxtra.

Leaving his role as Managing Director, Australia & New Zealand at Dell Boomi, where he took the business to a market leadership position by helping organisations transform their businesses by connecting their digital systems, Nick will take Thinxtra to the next level. Prior to his role at Dell Boomi, he held various roles at Hewlett Packard Enterprise focused on national sales & channel management.

“I am delighted to join the amazing team at Thinxtra, The IoT Telco. Together, we will help partners and customers realise the true value of IoT.” says Nicholas Lambrou, CEO, Thinxtra.

Thinxtra, The IoT Telco and Sigfox 0G Network Operator in Australia, New Zealand, Hong Kong and Macau is poised for growth in the maturing IoT market. Landmark success stories in the ANZ Supply Chain & Logistics Industry with organisations such as Loscam, Kegstar and Konvoy, and in Hong Kong’s Smart Facilities Management with partners such as HKBN and WeTech, Thinxtra has established a track record for game-changing IoT solutions and is set to fast track the business to the next level.

“It has been a fantastic journey for the last six years. We not only built the national, public 0G Network, which transmitted over 2bn messages last month, but also built a fantastic partner network. Our commitment to customer success and acceleration of large scale IoT adoption delivered remarkable outcomes for our customers. I loved every moment of it and now look forward to focussing on our next market success stories. I warmly welcome Nick to the team and look forward to sharing the journey ahead.” Loic Barancourt, co-founder and former CEO of Thinxtra, and now in the role of VP Market Development.

0G United Nations: A Powerful Alliance Driving Adoption of IoT

img-blog_banner-A Powerful Alliance Driving Adoption of IoT
img-blog-TLA-Kent Rawling

Kent Rawlings

President and CEO of Sigfox Canada
Sigfox 0G Network Operator

The Economist Intelligence Unit (EIU), in a 2020 report, The Internet of Things: Applications for Business: Exploring the Transformative Potential of IoT, proclaimed the Internet of Things (IoT) to be “at the centre of the digitalisation of the world economy” along with artificial intelligence and big data.

Citing a GSMA report, the EIU said: “IoT will generate $US1.1trn in additional revenue for companies across the world by 2025, representing almost one percent of projected global GDP.”

According to a McKinsey report from July 2019, Growing opportunities in the Internet of Things, “Implementing IoT solutions often generates efficiency gains of 20–30 percent by improving performance in areas such as delivery time and pricing for tailored opportunities.”


Adopt IoT or be left behind

After reviewing potential IoT applications across multiple industries the EIU said business leaders “need to consider if they should be using this technology,” because: “Those who do not may miss out on tangible benefits, or be left behind by competitors who have realised IoT-enabled gains in productivity or consumer experience.”

The specifics of IoT implementations will vary enormously across different industries, but to realise the benefits of IoT organisations must overcome its challenges. These include identifying IoT use cases, sourcing the sensors and other IoT devices needed, finding the most appropriate network to connect them and then building a solution to manage and monitor them and extract maximum value from the data they generate.

One thing almost all IoT implementations have in common is a wireless communications network to monitor and control IoT sensors and other devices.


Networks, the heart of IoT

Many organizations gain significant benefits from IoT by analysing and acting on data from their operations that was previously uneconomic, or impossible, to gather. To do this they need IoT devices that are low cost, robust and battery-powered and a wireless communications network that is low cost and highly reliable.

Cellular networks, with variants such as NB-IoT, LTE-M and 5G, are already ubiquitous and have variants to support IoT. They generally support high bandwidth applications at incremental cost for the volume of data. Other technologies have been developed specifically to support IoT applications where cellular may not be the best solution. 

The main alternatives being the Sigfox 0G Network and LoRaWAN. Any organization can build and operate a LoRaWAN network for its own use, use it to provide IoT communications as a service, or to offer a complete IoT solution. As a result there are multiple LoRaWAN networks in every country, and network operators compete to provide the communications component of IoT implementations. Ultimately LoRaWAN is a solution for limited geographic areas, like individual manufacturing plants, whereas the 0G Network can cover large geographic areas in addition to limited geographic areas.


0G Network: supporting IoT globally

Sigfox is the world’s leading IoT service provider. It pioneered and patented the 0G Network technology dedicated to IoT, with the vision to power a global network. The 0G Network provides ultra-low power consumption, long-range and low-cost connectivity, unlocking the value of IoT use cases that demand long battery life, national public coverage with global scale and predictable cost. 

Exclusive Sigfox 0G Network Operators in 72 countries have seen the need, and the opportunity, to build, operate and commercialize wireless networks for IoT. They have chosen Sigfox 0G as their preferred technology. Between them, Sigfox and the 0G Network Operators have invested more than $US1bn, and their networks cover an area home to more than one billion people, and counting.

0G Networks are able to provide reliable communications to power hundreds of millions of IoT devices designed to send small amounts of data. A stringent focus on developing low-cost, high-quality solutions ensures 0G Networks will be the most competitive solution for any low bandwidth application.

Sigfox’s policy is to licence only one exclusive operator for any country. Licenced operators commit to maintaining global standards and service level agreements. This model for 0G Network operation brings two important benefits for customers: global connectivity and global co-operation.


0G Network means global roaming and global collaboration

All 0G Networks are interconnected enabling an IoT application to operate seamlessly across any of the 72 countries with 0G Networks. And because 0G Network Operators do not compete with each other, they are able to share knowledge and details of practical applications to help customers overcome the barriers to IoT adoption, and to help IoT solutions developed in one geography gain traction in others.

With hundreds of IoT deployments supported on 0G Networks, whatever use case a customer can envision, there is a good chance somebody, somewhere on the 0G Network has already developed and deployed something similar.


0G United Nations accelerates global IoT adoption at lower cost

To leverage their individual experiences for the benefit of customers, 0G Network Operators have come together to form 0G United Nations (0G UN). This association enables customers and potential customers of any 0G UN member to tap into the combined knowledge and experience of all members when developing solutions, and enables solution developers to identify and take advantage of opportunities globally.

0G United Nations is the only not-for-profit IoT association supporting local, national and global IoT applications in a truly collaborative way, because individual members have exclusive rights within their country. This unique structure enables members to freely share application best practices relating to customer solutions, operational costs, network optimization and many other areas, with the shared objective of rapidly accelerating adoption of IoT around the globe, and reducing costs.

So, for example, if a water utility in one country is looking to develop and deploy an IoT solution that combines smart, remotely readable meters with remotely controlled valves, 0G UN would be able to help it identify similar applications deployed by any of the 72 Network Operators that were supporting such a system. At a more granular level 0G UN is able to provide feedback on how 0G enabled devices have been deployed and configured for specific use cases, solve specific problems, and on how overall costs have been minimized.

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Opening up global IoT opportunities

0G UN is also able to help developers take their solutions to global markets. Konvoy is an Australian company that supplies beer kegs on rental to more than 200 brewers in Australia and New Zealand. Being able to track kegs is fundamental to the viability of its business.
Konvoy worked with Thinxtra, the Australian 0G Network Operator, to take traditional RFID keg tracking to the next level. IoT device manufacturer UnaBiz, which is also a 0G Network Operator in Singapore, was commissioned by Konvoy to develop a device able to report, via the 0G Network, the location and temperature of beer kegs, along with impact and other movement data.
Thanks to the low power requirements of the 0G Network, the devices are able to send this data several times each day and still operate for seven years on an internal battery.
This innovative and game-changing service offering is now being marketed globally. As a global company, Sigfox is always on the lookout for IoT solutions with global potential and is able to use its resources to assess the potential for any use case in any of the markets served by 0G Networks.


Organisations around the world realise the value of IoT

ALPS Electric Europe GmbH partnered with Sigfox to deliver an IoT-enabled solution for DHL connecting 500,000 roll cage trackers to integrate location monitoring and analytics with its existing business processes to minimize loss of roll cages, ensure fast, reliable delivery, and seamless customer service. The solution has global traction and scale for improved supply chain efficiency.
In a similar use case scenario, Irish Sigfox 0G Network Operator VT – IoT worked closely with Irish postal company AN Post and the Danish Post Office to track thousands of roll cages, carts and containers for parcel processing and distribution.
An example in the utility industry is the collaboration with Tecsys, an IoT solution provider for powerline monitoring. It enables the powerline operator to quickly and easily find fault points in the power grid. Sigfox 0G Network Operators WND LATAM and Things-on-net, Thailand have been helping local utilities to improve operational efficiency and customer service with Tecsys’ 0G enabled solution.
IoT is still a rapidly evolving area, but one with enormous potential. Many organisations are aware of its potential but struggle both to identify the use cases that will bring the greatest benefit, and then to identify, source and deploy the technologies necessary to achieve their chosen deployment model.


Customer Benefits of 0G United Nations

In summary, once an organization has identified a use case, it then needs to determine what data it must collect, devices to collect that data, a network that will support the constraints of its solution, such as low power, long-range, long battery life, and find a system capable of gathering and analysing all the data and of managing the connected devices.
IoT adoption is increasing rapidly and there are no standard solutions to many of these challenges, but neither are they unique. Someone somewhere has faced and overcome most of them. 0G UN embraces the most experienced body of IoT knowledge and represents the broadest ecosystem in the global IoT market and is able to provide unique support to help organisations overcome the challenges of IoT and realise the business value.
0G UN combines local expertise and customer focus with global reach. It spans multiple industries and an enormous range of IoT applications, all built on robust standards to ensure future proof applications.
Any member can be a trusted advisor that organizations are able to tap into for solutions rather than re-inventing the wheel themselves. Each 0G UN member is able to leverage the power of the alliance to help customers and IoT application developers maximize the enormous potential of IoT.

img-board-Loïc Barancourt

As the Sigfox 0G Network Operator in Australia, New Zealand, Hong Kong and Macau, we, at Thinxtra, The IoT Telco, are proud to be a founding member of the 0G United Nations Association, and are committed to helping our customers and partners leveraging our global network to realise their IoT business opportunities.
We are just at the beginning of the IoT journey that will change the way we work not only for good, but also for the better. IoT solutions for our key markets in the Supply Chain, Logistics, Facilities Management and Utility sectors deliver already today more efficient, transparent and sustainable business processes. It is a new frontier where the physical world meets the digital world demanding more than ever collaboration to succeed.

Loic Barancourt, CEO, Thinxtra, The IoT Telco


0G UN is the Global Association of 0G Network Operators, powered by Sigfox, the world’s leading IoT service provider.


water-link Eliminates Manual Meter Reading and Reduces Leakage with Hydroko’s 0G Enabled Smart Meters and Valves


The Challenge

Like all water utilities water-link, which serves more than 640,000 customers in Antwerp, faces challenges to get accurate and timely data on water consumption when meters are read manually, and to detect leaks. But it has another challenge. It is required to turn off the water supply and read the meter whenever a residential customer leaves a property, then turn it on when a new occupant moves in. And Antwerp has a high residential turnover rate.

The Solution

water-link selected Belgian company Hydroko to develop smart meters and smart valves that communicate over Belgium’s Sigfox-powered 0G Network operated by ENGIE M2M.
This enables meters to be read every day, water to be turned on and off remotely, leaks and reverse-flow to be detected, and supply to be restricted in response to non-payment of bills or general water scarcity caused by long periods of drought.

The Results

water-link has deployed 190,000 smart meters and valves, connecting all residential households in Antwerp:

  • Increased billed water usage by 2%
  • Detected 4,000 leaks and 375 backflow incidents
  • Reduced water consumption for 18% of customers
  • Real-time online access to consumption information for all residential customers.

0G Network Operator, ENGIE M2M

ENGIE M2M is the exclusive Sigfox 0G Network Operator in Belgium, and offers a wide range of IoT solutions. With coverage of 99 percent of Belgium, it is the country’s first national IoT network.


Solution Partner, Hydroko

Hydroko develops and manufactures innovative valves and other custom-made smart solutions for water companies. Hydroko teamed up with leading Danish smart meter manufacturer, Kamstrup.


Customer, water-link

water-link is a Belgian water company serving over 640,000 customers in Antwerp with a focus on customer service providing reliable water supply in the easiest way possible.

water-link is a Belgian water utility supplying 640,000 residents across 190,000 households in Antwerp. Residential customers were required to read their water meters and send the reading to water-link. This meant it was getting readings only every one or two years, and with no guarantee of accuracy. water-link was also unable to detect water loss through leakage and fraud, which across water utilities globally averages 34 percent. It now receives an alert whenever there are irregular consumption patterns. Loss reduction is also important with water becoming an increasingly scarce resource. Detecting backflow, which can pollute the water supply, was also very difficult.

Franky Cosaert, CEO, water-link says, “Digital meters … open up lots of opportunities for water-link, which will improve our efficiency.”

water-link knew that remotely-readable smart meters and remotely-controllable smart valves could solve all these problems, but there was no commercially available technology.


Challenges to find an economically viable and operationally scalable IoT solution

Faced with the challenges of relying on residential customers to provide meter readings and with the costs of having to manually shut-off and turn on supply to residential premises for every change of occupancy, water-link calculated that, for a solution to be commercially viable, installation would have to be possible in about 10 minutes and the device would need to operate without needing maintenance or battery replacement for at least 16 years.

Hydroko identified Kamstrup’s ultrasonic meter as the perfect meter to combine with its smart valve. By adding 0G Network connectivity to their meter, Kamstrup was able to tick all the boxes Hydroko needed to complete their solution.
Using ultrasonic measurement technology meant that the meter was natively digital and required no analog to digital data translation. It also had no moving parts which excluded normal wear and tear associated with mechanical meters. Furthermore, issues typically encountered with pulse counting were eliminated.

In addition, it was possible to perfectly fit the combined meter and valve in the same space where previously the meter alone was installed. This decreased installation time significantly.

Annelies Gebruers, team leader, customer service, water-link says, “Now that we get easy access to consumption data, we can optimise the way we handle questions from end-users and eliminate resources for following up on missing readings.”

Another advantage was the built-in alarms the meter featured to allow the detection of various incidents, such as leaks, bursts, tampering, backflow or freezing temperatures. Combined with the Hydroko smart valve, the result was an innovative solution which led to the first large-scale deployment of connected water meters in Belgium.



The ENGIE M2M Sigfox 0G Network:
Reliable connectivity over a low-cost, low-power, long-range wireless network

The ENGIE M2M 0G Network is part of the global Sigfox 0G Network.

The 0G technology is a critical component of water-link’s smart meter and valve system. Sigfox pioneered the low-power connectivity specifically for the many applications made possible when devices can operate and communicate for years without needing a replacement battery.

The Sigfox 0G Network harnesses ultra-narrowband technology to support connectivity solutions that improve existing business cases and enable a new range of opportunities for businesses across all industries. It delivers out-of-the box, two-way, secured communication services to unlock the true potential of the Internet of Things (IoT).

The network’s ability to support two-way communication over long distances in outdoors, indoors and underground and with limited space for antennas was crucial.

The ENGIE M2M Sigfox 0G Network was key to the viability of water-link’s metering project, because it was the only IoT communication technology able to:

  • Operate with a fixed per-meter connectivity cost
  • Guarantee fixed power consumptio
  • Guarantee 16 year battery life

A key to the successful development of the solution was close collaboration between all parties: water-link, Hydroko, ENGIE M2M and Kamstrup. The technology is now being deployed elsewhere in Europe by several other water utilities.

A key to the successful development of the solution was close collaboration between all parties: water-link, Hydroko, ENGIE M2M and Kamstrup. The technology is now being deployed elsewhere in Europe by several other water utilities.

Franky Cosaert, CEO, water-link


0G UN is the Global Association of 0G Network Operators, powered by Sigfox, the world’s leading IoT service provider.


Infrastructure that Delivers e-Commerce Extends to IoT


MHD sits down with Craig Stanford, Director of Active Supply Chains, to talk about the power of the e-commerce consumer, and the impact of the Internet of Things (IoT).

While we’ve all heard of the “keyboard warrior”, Craig Stanford, Director of Active Supply Chains, says that much of the future of success in the e-commerce space will depend on the “Google ratings warrior”.

The empowerment of consumers in rating products and services means a brand can suffer grave damage – or build quite a reputation – almost overnight, depending on how all aspects of their supply chain are handled in getting the product to a consumer.

“For people who have been in supply chains a long time, e-commerce is quite different from what they are used to,” Craig says. “It has a very strong speed to market focus, it has a very strong focus on predictability, and the consumer is more empowered than ever to direct immediate and often brutal feedback at the service or product, as many consumers don’t differentiate between the two.”

So, what are some of the key things supply chain professionals must consider in this consumer-centric environment?

“With e-commerce more companies are looking at holding stock forward,” says Craig. “Fulfilment centres can’t just be in Melbourne or Sydney anymore. That may have been convenient in an earlier era, because of the big population centres and so forth. But now companies are looking at holding stock forward in places like Perth, while perhaps not even holding stock in places like Sydney, which might be controversial from a traditional perspective. Certainly, you can hold stock in places like Melbourne, Brisbane, and Perth, and get same day or next day delivery to roughly 85 per cent of the Australian population. However, as the consumer gets more demanding and new same day and 4-hour offerings come into the market, holding decentralised stock forward and close to the consumer will become increasingly critical”

Craig says that using Australian sources where possible is another way in which businesses can improve their resilience, and thus their reliability in the eyes of the end-point consumer.

“On a broader scale, I think the last year has drawn attention to the necessity of diversifying supply points on a global scale,” he says. “We all know that people can be over-reliant on one country or one sourcing point. So, I think companies will look more and more towards diversifying their inbound supply chains and where they source from. Speaking for myself, I’m certainly for companies co-sourcing with an Australian supplier where possible so as to give more resilience to their supply chains and reinvesting in our great country.”

“Additionally, I think another important thing to consider infrastructure-wise is how you integrate your systems,” Craig says. “It’s not good enough these days in e-commerce for an online retailer to say: ‘We despatch within 48 hours.’ As a consumer, you don’t really care. You want to know when you’ll get it, which has a lot more to do with geography, transport modes available and other factors. That’s where the need for closer fulfilment centres comes in, and the ability for retailers to tell from your street address when you will actually receive your order.”


The Power of IoT

Craig says that IoT has many current and potential uses in tracking supply chains and guaranteeing successful product delivery.

img-ASCAP-Craig Stanford

We at Active Supply Chains have deployed IoT trackers from Thinxtra for a major automotive parts and accessories client which connect to Thinxtra’s national 0G [Zero G] Network to track the very expensive stillages that protect automotive freight. We can remotely track the location of these stillages within about a ten metre accuracy. We use an IoT solution from our partner Loscam which connects to the national Thinxtra 0G Network. It has worked better than I could ever have imagined.

Craig Stanford, Director of Active Supply Chains

Craig believes that the same technology could be deployed for home deliveries – such as groceries or fresh meals. “The point is that they need to be temperature controlled,” he says. “So, with IoT you could imagine putting a device such as an RFID device in every esky, put the esky in the vehicle, and the vehicle has an IoT device in it which links into 0G or 4 or 5G for that matter. Let’s say the IoT monitoring device shows no temperature breach – the sender will be very happy that they haven’t sent a consumer something which has gone off. But where there is a temperature breach, then a company has the opportunity to stop it, check it, tell the customer there’s been a delay, and tell them when they can expect a replacement item. This means more integrity for the brand, and as a consumer it gives you more confidence there has been no break in the cold- or temperature-chain.”

And as Craig says, ensuring the integrity of the product is paramount in this era of Google ratings warriors: “Because if something goes seriously wrong with storage of perishables, for example – and a temperature breach leads to disappointed, or worst case sick, customers – then your brand can be smashed.”

Yet, while Craig sees great potential in tracking the location and condition of goods through the IoT, he notes that uptake is just starting at scale.

“I think the value of it is high, but people have to move their mindset. The e-commerce model is largely based on a percentage of cost of goods sold. A lot of people in the retail space don’t intimately understand the cost of logistics components, but they do understand the percentage it represents as part of their cost of goods. If you’re in a market where you’re always pushing to be price competitive, then investing in tracking or monitoring technologies can still seem like an unnecessary cost.”

He argues that retailers will need to change their mindsets to realise the value of IoT in combination with other technologies such as RFID. Or it will simply be consumer driven, as consumers increasingly demand proper tracking and controls over products from retailers.

“Certainly a change of mindset was needed on the part of our organisation when we decided to track stillages with the Loscam Track & Trace IoT solution using the 0G Network,” Craig says. “That cost us money and it cost our client money. The payoff was that we didn’t lose these expensive stillages, we could reduce the size of the pool and our client’s costs, and we got better relationships due to improved reliability. But that investment took a leap of faith that the technology would pay off.”

IoT and the Chain of Custody

The value of IoT might seem obvious in terms of basic business-to-business or last-mile verification purposes, but Craig foresees greater importance for IoT on the horizon in ensuring the integrity of supply chains and chains of custody. Something that the end customer already demands.

“Increasingly we are having conversations around slave labour, conversations around ethical trade,” he says. “The US and Europe have been taking firmer positions, and I think Australia will increasingly take a firmer line on these issues, too. Increasingly the ‘last mile’ won’t be important unless the first thousand miles is done right. If we have an ethical product and its chain of custody then destroys its ethical component – or destroys its carbon footprint aspirations, to take another example – then the product loses its value in that dimension.”

That is why the ability to track the chain of custody using IoT and Thinxtra’s 0G Network will only get more important, Craig says.

“Again we return to the notion of the Google-ratings warriors and the demands they will be making on the receiving end in terms of ethical, environmental, or any other kind of chain-of-custody consideration,” he says. “The more you have under control in your first thousand miles, the easier you’ll be able to answer those questions from the consumer, and you’ll have the right product at the right time for that last mile. You won’t be caught flat-footed by the new demands of a changing market.”

img-board-Loïc Barancourt

We know that, for any organisation, deploying IoT solutions at scale for the first time can be complex and challenging. You just don’t know what you don’t know. This is why we focus so much on working closely with our clients and partners to simplify the process and make the business case work. Craig Stanford, his team at Active Supply Chain and partner Loscam are setting a great example for unlocking the value in a collaborative and customer centric way.

Loic Barancourt, co-founder and CEO of Thinxtra, The IoT Telco

IoT: The Answer to Intercontinental Shipment Tracking

img-board-Loïc Barancourt

With many supply chain operations facing unprecedented challenges, Internet of Things has stepped up as an unlikely ally in revolutionising the way we use data to solve complex shipping and tracking issues.

Loic Barancourt
CEO, CO-FOUNDER – Thinxtra, The IoT Telco

It’s no surprise we are seeing more and more supply chain organisations demanding accurate, real-time data about the location and condition of shipments on both a national and intercontinental scale. 

Throughout the COVID-19 pandemic – and more recently the MV Ever Given crisis in the Suez Canal – unprecedented challenges were created for supply chain management. The ongoing situation has been described as a sea freight crisis, with prices going up and services going down. Within the past 12 months, the cost of one container shipment between China and Melbourne increased from US$2000 to US$5000, while only 44 per cent of ships arrived when they were scheduled to. At the same time, the Shanghai Containerised Freight Index grew by 280 per cent from US$1100 to US$2800 in just one year.

In these times of great uncertainty, access to dependable, real time data is a huge challenge for most supply chain operations. Reliable information about where the container is, and when it will arrive at the destination, has become difficult to obtain. In our world of on-demand supply and lean manufacturing, this is clearly a huge risk. 

Today, the Internet of Things (IoT), while not an obvious solution, offers the exact location and condition information that organisations such as Michelin use at scale to mitigate risk. The company felt the pain of inefficient freight tracking and decided to take control by partnering with Sigfox, the world’s leading IoT Service provider and inventor of the 0G Network technology, and Argon & Co, a global management consultancy specialising in operations strategy and transformation. The result was Safecube, an IoT solution provider which specialises in locating intercontinental shipments and tracks their transport condition, including temperature, humidity and shock. All of a sudden, Michelin’s problems were solved.

 “IoT-based track&trace solutions automatically give reliable and granular data about shipments: it opens many opportunities to improve your operational performance. First, there are quick wins related to better steering of your flows thanks to realtime visibility. Moreover, data can be leveraged to spot optimisation opportunities, improve transport schemes, have a more balanced relationship with transport providers, and offer better customer service,” Raphael Anasthase, Sales Director at Safecube says. 

We are now seeing the significant impact of sea freight dynamics in our local Australian and New Zealand markets. With containers and assets having become scarce and globally imbalanced, lead times have increased, and reliability has decreased, resulting in escalated costs and risk. Frans Verheij, Partner at Argon & Co says having real-time location and status visibility of containers is more important than ever to efficiently manage end-to-end supply chains. Argon & Co provides transformational and digital supply chain consulting services to maximise the operational effectiveness of Safecube’s technology. Partnering with Thinxtra, The IoT Telco, the trio provides a comprehensive global end-to-end solution.


How It Works

Despite reverse logistics being notorious for its negative implications – such as the loss of revenue for companies and supply chains resulting from initiatives like free returns – it actually has a positive role to play when it comes to the implementation of reusable IoT tracking devices. Safecube utilises reverse logistics to save on costs by sending back their tracking devices to be re-used again with shipments already on their way back. The devices travel with the shipment inside the container, and upon arrival at the destination, are returned for re-use in the next shipment. The tracking device is able to send real-time communication via the global 0G Network and vessels’ automatic tracking system (AIS) at any point during the journey. It sends real time alerts and data insights to help track and monitor from the beginning to final point of delivery. 

The innovative solution is the answer to putting a stop to endless emails and phone calls in an attempt to find out what is really going on with shipments. This makes supply chain operations less dependent on their service providers, while at the same time getting their control back. In Europe, exporters have been deploying low cost tracking for intercontinental cargo – and the result is always knowing where your container is. 

“Safecube’s IoT solution enabled Michelin to transmit the location of the goods to our customer quickly. This avoids the need to mandate an emergency air transport and therefore to preserve the customer relationship,” says Frédéric Jeandin, Distribution Manager at Aircraft Tyre Michelin. Operational scalability allows seamless tracking, with long battery life of the devices allowing tracking without the need to recharge. 

In terms of data, insights deliver much more value than knowing where the shipment is and how it’s doing. The end-to-end track and trace solution data enables a multitude of benefits with day-to-day operational savings. Reduced in-transit lead time and inventory, reduced demurrage fees and detention costs, alerts of delay or transport conditions and visibility and better service for customers are just a few of the benefits achieved through data insights. Condition monitoring data enables the management of deviation in realtime, which allows the identification and tracking of responsibilities. The technology can even deliver flows re-engineering, sea routes optimisation and transport mode balance, which informs flow performance assessments and the testing of new transport solutions.


Numbers Talk

After the implementation of Safecube, Michelin quickly saw real results in its operations. The company achieved a four-day reduction of in-transit inventory on a route from Antwerp to Chicago and saved 40 tonnes of CO2 for each shipment by transferring from air to sea freight. It was also able to successfully reduce detention costs by €150 per day, per container through container sleeping alerts in arrival ports.

Evidently, the IoT is able to deliver the transparency supply chain operations needed to gain the data insights for better decision making and better customer experience. Our new normal has clearly lifted the importance of risk management and operational agility over yesterday’s cost reduction objectives. The close collaboration between Thinxtra, The IoT Telco, with our solution partnerSafecube and the management consultancy Argon & Co brings all the elements together required to leverage the power of IoT.

About Argon & Co

Argon & Co is a global management consultancy that specialises in operations strategy and transformation. Its expertise spans the supply chain, procurement, finance and shared services, working together with clients to transform their businesses and generate real change. Its people are engaging to work with and trusted by clients to get the job done.
Argon & Co has offices in Paris, London, Abu Dhabi, Atlanta, Auckland, Melbourne, Mumbai and Singapore.

About Safecube

Safecube is born from a partnership between Argon&co, Sigfox and Michelin to help the tire manufacturer to regain control and accelerate their intercontinental supply chain. Today, Safecube deploys and diversifies its solution worldwide in a large range of business sectors such as the automotive industry, aeronautics, petrochemistry, luxe, agrifood, healthcare, luxury, retail, manufacturing…

Lykus’ Wyave Solar-Powered Security Cameras Scale Globally with IoT Cellular Connectivity from Thinxtra, Powered by Soracom


About Lykus Technologies

Lykus Technologies, founded in 2015, designs and manufactures the Wyave range of outdoor solar powered security cameras for a global market.

The Challenge

Deliver residential users a hassle-free, one-stop-shop solution to set up, and connect security cameras easily without the need to buy, install and activate a SIM card.

The Benefits

Thinxtra’s cellular IoT network solution, powered by Soracom, ships with the security camera, and provides easy, global coverage at low cost, with true pay-as-you-go pricing.

Lykus Technologies provided indoor and outdoor security cameras, relying on traditional power supplies, for more than ten years. In 2018, the company launched its new, innovative Wyave range of solar-powered digital security cameras.  In 2019, following its successful launch in domestic China markets, Lykus started to scale globally, with an initial focus on the US, Europe and Middle East. 

Interest from global markets was no surprise as the new Wyave camera design made it so easy for residential customers to secure their homes. Wyave cameras don’t need wires to supply power,  don’t demand tedious charging of batteries and ship with a free IoT SIM card that can be easily activated anywhere in the world. 

However, expansion into new global markets posed the challenge of how to easily and cost-effectively provide wireless IoT connectivity out of the box. Chinese SIM cards were not suitable for overseas markets and Lykus needed to provide global customers with a user-friendly, one-stop-shop connectivity solution without the need to buy and activate a separate SIM card.

img-Lykus-Joe Zhao

The ease of use, low cost and reliability of IoT connectivity around the world is crucial to create a positive experience for Lykus customers. We want our customers to have their security cameras up and running as fast as possible, with minimum hassle.

Joe Zhao
CEO of Lykus Technologies


Global Reach, Lower Pay-as-you-go Pricing and Frictionless Scaling

After thorough market evaluation, Lykus chose Thinxtra’s Cellular IoT solution, powered by Soracom, a leading global provider of cellular IoT connectivity. Every Wyave security camera shipped to global export markets includes a Soracom SIM card and E-SIM to provide rapid plug-and-play wireless connectivity. Once the card is inserted into a Lykus camera, the device automatically searches for and connects to the global network.

Zhao says, “We are pleased with the solution’s global reach and user-friendly browser-based management console. The console makes SIM connection fast and easy and provides real-time monitoring of SIM and device activity and data usage. This saves our engineers, and customers, a lot of time and complexity during setup.”



Customer Value and Choice

Lykus is passionate about offering its customers’ choice, a positive experience and fast time to value. This connectivity solution gives customers the option to connect security cameras right out of the box or choose their own.

Zhao says, “Soracom’s pay-as-you-go pricing model helps Lykus’ customers’ minimise their cost. When our security cameras are connected to the IoT cellular network, if no activity is detected, no data is transferred through the SIM card. If no data is transferred, there is no fee for the customer. We’re impressed with the partnership between Soracom and Thinxtra and look forward to using Soracom SIM cards in a wider range of our cameras and overseas markets in the future.”


Partnering for success is a core Thinxtra value. The partnership between Lykus Technologies, Soracom and Thinxtra demonstrates how real customer value is created when industry-leading experts collaborate on fit-for-purpose solutions.

Joe Sun
General Manager, Hong Kong and Macau at Thinxtra


About Lykus Technologies – Wyave

Lykus designs and manufactures a range of solar powered security cameras and high-quality drone carry and storage solutions for hobbyists and enthusiasts. We understand the different needs of our customers for reliability, portability, storage and accessories and are committed to continuous innovation. Our products are used in over 30 countries globally.

Visit Wyave website for more product information.

Land Rover Achieves 48% Response Rate with Ebi’s Digital Direct Marketing Campaign


The Challenge

In the highly competitive car market, print marketing campaigns achieve an average of 4.9% response rate.
The Internet of Things (IoT) opened a new innovative and affordable communication channel to digitise print media and inspire potential buyers to book a test drive.

The Solution

An IoT-enabled direct mail pack featuring vehicle graphics and specifications included a replica of the car’s “start/stop” button. Pressing the button sent an instant test drive request message over the 0G Network, to the nearest Land Rover dealership.

The Results

Unprecedented in direct marketing: Land Rover’s direct mail response rate jumps 10-fold to 48% compared to traditional print direct marketing campaigns and delivers a 24x return on investment with Ebi’s IoT-enabled Digital Direct Marketing (DDM) campaign.

img-logo-WND Group

0G Network Operator, WND UK

WND UK is the Sigfox 0G Network Operator in England, and end-to-end IoT solution provider delivering local service with global scale.


Solution Partner, Ebi

Since 1977, UK-based Ebi has been a full-service creative print house servicing a range of European industries.

img-logo-Land Rover

Customer, Land Rover

Land Rover is a British brand of predominantly four-wheel drive, off-road capable vehicles, that is owned by multinational car manufacturer Jaguar Land Rover.

When Land Rover wanted a unique campaign to cut through the noise in the high competitive car market and inspire its customers to book ask for a test drive of its Land Rover Evoque model, they hired Ebi.

With industry leading experience and capabilities, the team at Ebi developed an innovative digital direct marketing (DDM) concept for Land Rover. The vision was to enable instant live communication with potential customers from their homes, over an IoT network, by engaging audiences with a direct mail pack. By pressing a replica of the car’s “start/stop” button, recipients would automatically send a test drive request to the nearest dealership. To maximise response rates Ebi knew it was critical to give recipients a way to easily respond to the offer and enable instant, frictionless communication with Land Rover without needing to download an app or scan anything.

Luke Thomas, Business Development Director at Ebi says, “To carry off this concept, we had to satisfy ourselves that whatever technology we used would be affordable, robust, give us great coverage and work in people’s homes. We initially developed prototypes using mobile devices and SIM cards, but it quickly became apparent that a mobile network was not within budget or technically feasible for our application.”


WND UK’s 0G Network:
reliable connectivity over a low-cost, low-power, long-range wireless network

When traditional mobile networks proved too complex and expensive, Ebi turned to WND UK’s 0G Network, powered by Sigfox, a low-cost, low-power wireless network (LPWAN) designed to connect IoT devices over long distances. Harnessing ultra-narrow band technology, the 0G Network provides connectivity services suited for devices that do not need high data throughput and demand long battery life.

img-blog-Ebi-Luke Thomas

WND UK’s Sigfox IoT network looked like the ideal solution on paper. We were immediately impressed by the maturity of their ecosystem supporting the Sigfox 0G Network. There’s a fully operational network in place, a support community and a range of device manufacturers that we could call on, but we had to ensure it was fool-proof before we submitted a proposal to our client.

Luke Thomas, Business Development Director, Ebi

Ebi had a team of 15 people test the 0G Network over six weeks and ran over 2,000 tests in different buildings including apartment blocks, windowless rooms, public buildings and residential homes. WND’s 0G Network and device partners provided the service, coverage and support that were critical to make the business case stack up, and the solution to work reliably. The test results returned a 98 percent success rate.

Thomas says, “The results of our testing left us in no doubt that the technology would work for the Land Rover campaign.”


Outcomes for Land Rover speak for themselves

Ebi developed a sophisticated digital direct mail (DDM) cloud platform, built to adapt and fully integrate with a range of push notification capabilities and broad APIs. DDM Cloud can deliver direct multichannel communications or trigger alerts and notifications into existing client marketing information systems and other marketing solutions.

The teamwork between Ebi and WND UK on the DDM campaign for the Land Rover Evoque model delivered personalised IoT-enabled packs to the home addresses of 5,000 potential customers. The campaign achieved an unparalleled results and resulted in a 24x return-on-investment.

The campaign has picked up awards from the Direct Marketing Association.



The Future

The future potential for DDM is broad and the results are compelling. “We are working to make it cost-effective for a wider range of products – not just high-end cars. Combining digital with physical channels is a marketing game changer and this technology does it beautifully,” concludes Thomas.

img-blog-Ebi-Tim Harris

Ebi’s application of our Sigfox 0G Network and partner solutions demonstrates superbly the way that our low-cost, highly reliable IoT network opens the door to novel applications.

Tim Harris Chief Executive, WND UK


0G UN is the Global Association of 0G Network Operators, powered by Sigfox, the world’s leading IoT service provider.


IoT: The Real Game Changer


During our recent webinar about the Connected Supply Chain hosted by MHD, we asked our audience what the biggest hurdles are to implementing IoT solutions. Thirty-two per cent said the business case doesn’t stack up and 30 per cent said it is difficult to get the right technology fit. The truth is, both are interrelated.

In this MHD IoT Trends article, we share insights about how astute innovators in industries provide now end-to-end IoT-solutions in the Supply Chain Industry that truly disrupt the status-quo. It might be surprising that we look at pest control issues in critical logistics infrastructure and workplaces, however, it makes the point how ubiquitous the IoT is becoming.


It’s a very traditional industry that hasn’t really had a desire to innovate or look at ways of doing things differently,

Peter Taylor
General Manager, Adam’s Pest Control

With a background in finance and funds management, when Peter joined Adam’s Pest Control 16 years ago, he knew he wanted to look at a new way to manage rodent issues.

“I am more familiar with data and spreadsheets, and I really wanted to explore ways we could solve the issue of pests in a more data-driven way,” he says.

Peter started on a journey of exploring different kinds of technology and networks to track rodent movements, in order to gain a better understanding of what the real issue was.

In the pest control industry, it’s common practice to lay bait and check activity again a month later. But in the world of logistics and FMCG, waiting a month can be detrimental to an organisation’s reputation and also creates an ongoing issue within the warehouse.

This was the case for one of Adam’s Pest Control clients, Woolworths. “If you’re a large retailer like Woolworths, you simply can’t risk to leave the bait and revisit it a month later,” Peter says.

Data Drives Results

Peter commenced a journey of exploring ways to track pest activity. 


“We started working with connected sensors about 10 years ago. Firstly, starting with Wi-Fi, but we soon realised it was to Peter says. o challenging as the signal isn’t strong enough for the range we needed,” Peter explains. 


From here, Peter and his team started to explore 3G and 4G, but to no avail. “Don’t waste your time with 3G connectivity,” Peter says. “The high power consumption is a major issue; the battery in the sensors just won’t last long enough.”


This is when Peter started to research Internet of Things (IoT) solutions.


 “In 2017, we started to explore the IoT-enabled digital monitoring solution from Cre8tec. We worked on proof of concepts throughout 2017. We had about four test sites in Melbourne CBD and proved it worked,” he says. 




Adam’s Pest Control runs the remote digital pest monitoring solution on Thinxtra’s national 0G Network. After exploring this option with a number of large Australian businesses, including a 24/7 entertainment centre, an education provider and Woolworths’ network of distribution centres and stores in Melbourne and Sydney, the solution has provided remarkable results. 

“Many of our clients have gone from major pest issues to basically none at all, and this is driven by the data,” Peter says. 

The connected IoT sensors provide Adam’s pest control team with up-to date information that communicates clearly and accurately where the real issue is.


“If we know exactly where the activity is, then we can proof the facility by closing doors, dealing with hygiene issues and securing any ways that rodents can get in,” Peter says. 


This was what happened with Woolworths distribution centres. In less than a month they went from having an issue with rodents to none at all through simply tracking the entry points.


With Peter’s history in finance and funds management, he always worked with data analysts and therefore hired one to join the team at Adam’s Pest Control. “This is largely unheard of in this industry, but I knew that if we wanted to solve this issue, we needed someone to analyse the data,” Peter explains. 


By having a data analyst in the team, Adam’s Pest Control can look at what is happening at a site every morning and communicate what needs to be done to deal with the issue. It’s a much quicker way of solving the problem, Peter says. 


Furthermore, the challenge of network reach and coverage is with Thinxtra’s 0G Network no longer an issue. 


“When it comes to indoor tunnels, cellars and concrete walls that we need to have a signal reach through, we can use micro stations that can easily increase the coverage wherever we need it,” Peter explains. 


For many organisations a pest issue is more than the damage it makes to their operation, it’s also reputation. For Woolworths, operating in the fresh food industry, a pest issue is something that needs to be addressed as early as possible, which is why this innovative IoT way of tracking and solving the issue was a huge benefit. 


“Instead of having a guess at where the movement is, within a month we had solved the issue by analysing the sensor data and activity heat map and made the changes needed to stop the entry points,” Peter says. 


An added benefit to solving pest control issues with data analytics, is that there is a dramatic reduction in the toxic materials needed, which for FMCG providers such as Woolworths is a particularly positive outcome. 


Adam’s Pest Control’s growing clientele are thrilled with the results and reap the benefits. 


The partnership with Thinxtra unlocks the value of IoT for their customers in the easiest and most cost effective way.


 At Thinxtra, we believe that every business problem calls for a fit-for purpose specific solution to deliver real benefits. Peter Taylor is a true visionary and IoT innovator who took a traditional industry to a new playing field. It is fantastic to see how more and more partners in our ecosystem disrupt their markets and deliver game changing solutions to their customers by embracing the IoT, which is clearly not just a better mousetrap.


About Adams Pest Control, a Division of Orkin Australia

Since 1944 Adams Pest Control has been Australia’s largest independent pest control provider. In July 2020, Orkin Australia, a subsidiary of Atlanta, Ga.-based Rollins Inc, acquired Adams Pest Control. With a company culture that values innovation, Adams was one of the first pest controllers in Australia to adopt electronic monitoring, using world-leading technology, to track, monitor and control rodent activity. Adams Pest Control treats rodents, insects, birds, possums, spiders, bees, silverfish and termites.

Visit the Adams Pest Control website for more information about its full range of services.


How to Ensure Your IoT Solution is Fit-For-Purpose


We explore five key considerations to deliver scalable fit-for-purpose IoT solutions for the supply chain industry.

Sam Sharief
COO – Thinxtra, The IoT Telco

As technological innovation advances, it is common for prices to drop and products to improve and the Internet of Things (IoT) has followed this common trend.

For the supply chain and logistics industry, IoT solutions promise endless innovative applications that deliver operational efficiencies, create business opportunities and support competitive advantage.

Yet, despite widespread IoT interest, debate and many trials, it is rare to find industrial IoT projects that have reliably scaled.

In our experience of working with many different organisations in this industry, the biggest challenge for scaling occurs because most IoT trials and Proof of Concepts (PoCs) aim to only prove the technology’s capabilities. Most don’t seek to prove, validate or understand the business benefits that could be unlocked by the data insights IoT solutions can deliver.

The key for successful fit-for-purpose industrial IoT solutions lies in the ability to translate the data into actions which ultimately realise the value, regardless of the technology choice.


5 Key Considerations to Deliver Scalable Fit-for-purpose IoT Solutions for the Supply Chain Industry


The key to unlocking true business value at scale lies in designing IoT solutions that are fit-for-purpose for your business. Over the last five years, we have learned from countless projects:


1. Technology Agnostic Approach

It might come as a surprise as we are talking about technology, and despite what many may claim, there is no single IoT technology, solution, or standard that can solve every business problem. In fact, the opposite claim is probably more accurate: the business requirements, operational and cost constraints will eventually lead to the right technology choices.
Every IoT technology brings different strengths and weaknesses. They only emerge when data requirements are mapped to specific operational needs, may they be at local or global scale.
The plethora of IoT solutions available in the market can be confusing and challenging to navigate. Successful industrial IoT projects are technology agnostic, and need to easily become a natural extension of day-to-day operations. This means the solution needs to be  easy to implement and maintain, be robust, reliable and scalable wherever the business operates, regardless of the underlying technology.


2. Clarity of The Business Problem or Opportunity

Instead of seeking the latest bright new shiny technology to adopt, the best starting point for leaders is to ask what business problems IoT technology needs to solve and bring the right stakeholders together. Like any transformation project, the adoption of IoT solutions requires a holistic view to orchestrate changes across multiple functions in any organisation.
For example, if the customer experience can be improved to maintain competitiveness, or operational costs can be lowered, gathering accurate location or condition information of assets as they move through the network could enable these outcomes to be achieved.
If the objective is to support growing demand whilst minimising additional capex expenditure,  increasing asset utilisation through data insights can enable the reduction of loss rates, remote asset visibility and therefore faster asset rotation.


3. Ultimately it is all about Data: Requirements and Value

IoT is more about data than the name suggests. Data from connected devices help run and optimise a business by enabling faster, better quality decision-making. Devices attached to the assets you monitor share updates on key tracking criteria, such as location, temperature or humidity, at regular or event driven intervals. Imagine your asset “could tell you” when it is staying for more than the contracted 60 days in a clients warehouse, or sends an alert when it leaves a defined area.
Data produced from devices can trigger automated workflows or alert stakeholders to take action, faster and more efficiently than through traditional, manual information flow. For example, if a device monitoring temperature inside a truck transporting chilled goods between cities indicates the temperature is rising above approved levels, an automated alert notifies the Logistics Manager, or truck driver, of the problem. Corrective action occurs based on data produced in real-time.
Once the data requirements, production methods, processing and management costs are defined, the project team can focus on designing the best fit-for-purpose solution, across devices, data, connectivity, digital platforms, process flows and operational support.


4. Fit-for-purpose Solution Requirement List

Although many business environments may seem similar, no two businesses are identical in  their business offering or operational practices. These differences mean it is rare to plug-and-play an IoT solution out-of-the-box without the need for some customisation. For example, IoT Devices must be attached to physical assets in a way that won’t hinder existing operations. The logistical costs of attaching thousands of devices onto assets also means the device must be durable, quick to install, and able to withstand different weather, temperatures, humidity and vibration, all the way down to the choices of the right screws, material or brackets.
Similarly, the battery life of the IoT Device has a very significant impact on ROI. Ideally it supports the lifetime of the asset, which can be many years, and delivers a set-and-forget deployment. Every business has different asset types, from wooden crates, beer kegs, shopping trolleys, baggage trolleys, vehicles, and even livestock. Considering all these variables means that you are served best by a fit-for-purpose solution that is configurable and flexible with minimum changes to be made.


5. Total Cost of Ownership (TCO)

The Total Cost of Ownership (TCO) of an IoT initiative is a key decision factor for every organisation and must include the operational BAU impact and required changes across the business. 
A holistic approach is needed to consider all cost drivers for the IoT project deployment, and on an ongoing basis. Critical to include in TCO calculations are costs of:
  • purchase, or design and development of the right IoT devices to produce and communicate the required data.
  • quality, reliability and life of the battery to run the IoT device.
  • installation, deployment and maintenance costs.
  • customisation for efficient operation.
  • reliable communications of the data.
  • the digital platform enabling workflows that use the data to create operational efficiencies.
  • change management to nurture and sustain adoption.
Successful IoT solutions create significant business value to justify the investment costs of transformation and beyond.

How IIoT Solutions for Asset Tracking Deliver Real Value to the Supply and Logistics Industry

img-mhd_webinar panel discussion

Welcome to the replay of MHD Supply Chain magazine’s latest webinar, “How IIoT solutions for asset tracking deliver value to the supply and logistics industry”.

Hosted by Mel Stark, Editor of MHD Supply Chain magazine, three industry experts share how their companies came together to deploy an IoT-enabled Track & Trace solution. A 30 per cent increase in asset utilisation and a greatly improved customer experience for clients such as Mitsubishi Motors are  just some examples of measurable benefits.

You’ll hear from:

  • Daniel Bunnett, Executive Vice President, Australia and New Zealand, Loscam
  • Craig Stanford, Director, Active Supply Chains
  • Loic Barancourt, CEO and Co-Founder of Thinxtra, The IoT Telco
Together, the panellists describe a real-world Australian case study where Loscam, a leading pallet provider across Asia-Pacific, partnered with Thinxtra to deploy an IoT- enabled Track and Trace solution in collaboration with ACTIVE Supply Chain, a supply chain and logistics provider. In the past, IoT-enabled Track and Trace solutions delivering real-time information on asset location and condition information across a supply chain proved too costly and complex for widespread adoption. 
The discussion outlines how Thinxtra’s national 0G Network, offering low-cost, low-power, wide-area network coverage, has changed that, by enabling an economically viable and operationally scalable solution to remotely monitor supply chain assets. 
Watch the MHD webinar replay below for more insights on how the IIoT optimises supply chains, or contact us for more information.

Learn more about Thinxtra’s Supply Chain and Logistics Solutions. Have a look on the industry website pages.