Lykus’ Wyave Solar-Powered Security Cameras Scale Globally with IoT Cellular Connectivity from Thinxtra, Powered by Soracom


About Lykus Technologies

Lykus Technologies, founded in 2015, designs and manufactures the Wyave range of outdoor solar powered security cameras for a global market.

The Challenge

Deliver residential users a hassle-free, one-stop-shop solution to set up, and connect security cameras easily without the need to buy, install and activate a SIM card.

The Benefits

Thinxtra’s cellular IoT network solution, powered by Soracom, ships with the security camera, and provides easy, global coverage at low cost, with true pay-as-you-go pricing.

Lykus Technologies provided indoor and outdoor security cameras, relying on traditional power supplies, for more than ten years. In 2018, the company launched its new, innovative Wyave range of solar-powered digital security cameras.  In 2019, following its successful launch in domestic China markets, Lykus started to scale globally, with an initial focus on the US, Europe and Middle East. 

Interest from global markets was no surprise as the new Wyave camera design made it so easy for residential customers to secure their homes. Wyave cameras don’t need wires to supply power,  don’t demand tedious charging of batteries and ship with a free IoT SIM card that can be easily activated anywhere in the world. 

However, expansion into new global markets posed the challenge of how to easily and cost-effectively provide wireless IoT connectivity out of the box. Chinese SIM cards were not suitable for overseas markets and Lykus needed to provide global customers with a user-friendly, one-stop-shop connectivity solution without the need to buy and activate a separate SIM card.

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The ease of use, low cost and reliability of IoT connectivity around the world is crucial to create a positive experience for Lykus customers. We want our customers to have their security cameras up and running as fast as possible, with minimum hassle.

Joe Zhao
CEO of Lykus Technologies


Global Reach, Lower Pay-as-you-go Pricing and Frictionless Scaling

After thorough market evaluation, Lykus chose Thinxtra’s Cellular IoT solution, powered by Soracom, a leading global provider of cellular IoT connectivity. Every Wyave security camera shipped to global export markets includes a Soracom SIM card and E-SIM to provide rapid plug-and-play wireless connectivity. Once the card is inserted into a Lykus camera, the device automatically searches for and connects to the global network.

Zhao says, “We are pleased with the solution’s global reach and user-friendly browser-based management console. The console makes SIM connection fast and easy and provides real-time monitoring of SIM and device activity and data usage. This saves our engineers, and customers, a lot of time and complexity during setup.”



Customer Value and Choice

Lykus is passionate about offering its customers’ choice, a positive experience and fast time to value. This connectivity solution gives customers the option to connect security cameras right out of the box or choose their own.

Zhao says, “Soracom’s pay-as-you-go pricing model helps Lykus’ customers’ minimise their cost. When our security cameras are connected to the IoT cellular network, if no activity is detected, no data is transferred through the SIM card. If no data is transferred, there is no fee for the customer. We’re impressed with the partnership between Soracom and Thinxtra and look forward to using Soracom SIM cards in a wider range of our cameras and overseas markets in the future.”


Partnering for success is a core Thinxtra value. The partnership between Lykus Technologies, Soracom and Thinxtra demonstrates how real customer value is created when industry-leading experts collaborate on fit-for-purpose solutions.

Joe Sun
General Manager, Hong Kong and Macau at Thinxtra


About Lykus Technologies – Wyave

Lykus designs and manufactures a range of solar powered security cameras and high-quality drone carry and storage solutions for hobbyists and enthusiasts. We understand the different needs of our customers for reliability, portability, storage and accessories and are committed to continuous innovation. Our products are used in over 30 countries globally.

Visit Wyave website for more product information.

Internet of Things (IoT), The Nervous System of Global Supply Chains

img-blog_banner-Nervous System

Supply Chains are the beating heart of the world’s economy. When that heartbeat faltered at the start of the Covid pandemic two things happened: consumers became acutely aware of the importance of supply chains, and a new agenda appeared around supply chain innovation to create more agile and resilient supply chain systems.

The pandemic sharpened the understanding that supply chain industry leaders and global corporations already had, to varying degrees: supply chain disruption that has been growing in frequency and magnitude for 10+ years is not going away.

And according to Bain & Company’s Expert Partner Gerry Mattios, speaking at the global Sigfox Connect conference in Nov 2020. “Industry leaders are prioritising risk mitigation as much as cost reduction. Increasing resilience is almost three times as important a priority for supply chain leaders in the next three years, compared to the last three years.”


Don’t Predict: Plan

You can’t predict an oil crisis, you can’t predict a war, you can’t predict another pandemic, and you can’t really predict a security hack. All you know is that any one of these, or any number of other challenges, is at some point likely to happen. Supply chain managers can, though, focus on what they can control, rather than on what they can’t predict.

As we navigate our way towards the post Covid era, we need to consider what supply chain organisations can do differently to manage crises and build resilience for the future.


1. Build in Redundancy to Your ERP System

Cyber attacks on supply chains are on the rise. According to Symantec’s latest Internet Security Threat Report, attacks on supply chain have increased by 78%, and ERP systems are a prime target.

Mitigating ERP cyber attacks has become a major board issue as executives now understand where that sits on the risk register. Hint: it’s ‘catastrophic impact’ and ‘likely’ to occur.

What happens when you can’t access the ERP system that is the lifeblood of your business? Your business stops.

To help mitigate this risk, supply chain leaders need to be working closely with IT security and risk management leaders to develop joint cybersecurity risk management approaches to their business and consider alternate solutions that do not rely totally on core IT/ERP systems for critical data transfer.

What if you had a separate system to tell you where your assets are? A system independent from your traditional transactional core systems. Then you have a way to control, mitigate and compartmentalise-risk.

Boards around the world are talking more about mitigating the impacts of cyber attacks on supply chains particularly sensitive to DDoS attacks (in which the network is overwhelmed with so many messages that it shuts down) on ERP systems. We see accelerating adoption around the world of IoT solutions that allow supply chain operations to deploy asset tracking and condition monitoring solutions offering independent access to essential information via the public, secure and global 0G Network.

If your ERP system gets hacked, you’d see value in knowing where all your shipments , containers or assets are across your national and global supply chain, literally 24/7 without any manual reporting.

It’s one way to build in much needed redundancy.


2. Improve Connected Visibility Now

Knowing where your assets are is a very quick way of mitigating risk.

What could supply chain leaders have done differently this year, had they known more about their supply chain assets location and condition?

Investing in secure, effective tracking technologies is imperative because it means identifying risks and stopping them in their tracks.

It means faster reaction times when things go wrong. It means you can rapidly identify disruptive demand and supply situations and secure alternate suppliers. Visibility builds resilience.

In many ways, this is the promise of IIoT. And it’s being realised by more and more global supply chain businesses around the world, especially through 0G technology.

Unfortunately, marketing around 5G has become so inflated that it is seen as a ‘silver bullet’. 5G has become a ‘catch all’ term that promises to deliver a long awaited utopian future of economic prosperity. But it’s not a silver bullet. Different technologies are fit for different purposes.

The technologies that have activated most large-scale IoT sensor networks for asset tracking in the supply chain, to date; are inexpensive non-cellular low-power wide-area (LPWA) technologies like LoRaWAN and Sigfox, not 4G LTE, and not 5G at all, yet. Sure, these technologies are coming, and they will compliment existing connectivity approaches and expand the market, but smart businesses won’t wait for that day.

While 5G is intended to bring faster speeds, Sigfox 0G technology is designed to serve distinct use cases where communication range must reach further, penetrate dense physical structures, and allow battery-operated infrequent communication devices to last in the field for extended periods of time.

While 5G may be optimal for video calls or smart goods in the home, the 0G Network is ideal for supply chain asset tracking, water, gas metering, agriculture, smart building, and smart park applications among others – IoT is already revolutionizing so many of these industries.

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3. Reduce Human Error – Invest in Automation

Tracking and tracing assets is the first step in improving supply chain visibility and lifting resilience.

But as we explored earlier, a core system going down can compromise that data access.

If you can get your assets to tell you where they are, there’s less reliance on systems, and on humans running around gathering data.

In the case of Asia Pacific leading asset pooling company Loscam and their partner ACTIVE , finding lost assets scattered across Australia took “a massive amount of work”. They were manually tracking them down, even physically putting employees on planes to fly interstate and retrieve returnable packaging units that had been lost in transit. This was before they deployed a successful IoT asset tracking project.

Within four months of ACTIVE deploying Loscam’s end-to-end IoT-enabled solution operating long range, long battery-life 0G-enabled devices, it discovered 5% of units were incorrectly delivered to a competitor’s warehouse and 8% of units moved outside the customer’s logistics provider network. Although it is a common industry issue, seeing the actual data of the assets as they move between networks was a true light bulb moment.


The technology brought a much needed increase in visibility and control of assets, operational efficiency and asset utilisation. In one customer scenario, namely Mitsubishi Motors in Australia, it reduced the number of units needed by 30%, bottom line savings that were passed onto a delighted customer.

Track, Trace and Tell technology also improves efficiency through automating manual tasks. If nobody has to scan packages anymore, because the asset has become “smart” and can inform you of its location, human error is eliminated. There is less loss, less untraceable theft.

It’s all about enabling you to do less and get information with more accuracy, and faster.

In Europe, German-based DHL international courier parcel and express mail service deployed 250,000 logistics trackers in only six months to locate their postal roll cages. These insights mean that DHL can optimise asset utilisation and mitigate risks of shortfalls or bottlenecks due to unforeseen events or cyclical demand peaks.

When it comes to intercontinental shipping examples, Michelin transformed its tyre shipment efficiency with IoT -enabled containers across 170 countries. Other than gaining crucial transparency for better decision making across a complex supply chain to mitigate risks, other benefits include better route planning, less complex administration across many network partners and a much enhanced customer experience.


4. Screen Suppliers & Document High-value Data Flow

Supply chains are highly vulnerable due to the fact that they are, by nature, interconnected. Third-party suppliers can create something of a weakest link if not inspected properly for their commitment to security -an Opus and Ponemon Institute study showed that at least 59% of organisations have suffered from cyber attacks through third-party companies.

Competitive supply chains need a flexible system of suppliers and partners that offer the ability to swap input materials and components and rapidly introduce new products. 

Dun & Bradstreet researchers found that 51,000 companies worldwide, 163 of which are in the Fortune 1000, had one or more direct or “Tier 1” suppliers in Wuhan, China, the city where the coronavirus hit first, while at least 5 million — 938 in the Fortune 1000 — had one or more “tier 2″ suppliers there.

There is no easy solution to ensuring end-to-end security, but organisations can start by defining their security requirements and thoroughly vetting each supplier before bringing them onboard as a regular partner. 

A recent Gartner report on supply chain cyber security also encouraged supply chain leaders to research and document the flow of high-value supply chain data and information across systems outside core IT systems.

Ensuring regular communication and a strong cyber-risk management program can help companies gain a deeper understanding of suppliers and enable stronger collaboration.


Use the Lessons of 2020 to Plan for the Future

Creating a multifaceted supply chain strategy will cost money, but investing in strong risk management could save your company and your business. Those who use a crisis to make investments and accelerate change come out better off. Resilient supply chains not only recover from disruption, with the right level of investment, they can become a source of competitive advantage.

As the year comes to an end, it’s worth reflecting on what you could have done differently with greater visibility and data in 2020, and use those lessons to plan for next year.

Our future looks to hold just as much uncertainty and upheaval, but armed with the knowledge and insight from 2020, plus innovative technologies and strong board appetite for change, supply chain leaders can succeed in building greater resilience.


0G UN is the Global Association of 0G Network Operators, powered by Sigfox, the world’s leading IoT service provider.


Land Rover Achieves 48% Response Rate with Ebi’s Digital Direct Marketing Campaign


The Challenge

In the highly competitive car market, print marketing campaigns achieve an average of 4.9% response rate.
The Internet of Things (IoT) opened a new innovative and affordable communication channel to digitise print media and inspire potential buyers to book a test drive.

The Solution

An IoT-enabled direct mail pack featuring vehicle graphics and specifications included a replica of the car’s “start/stop” button. Pressing the button sent an instant test drive request message over the 0G Network, to the nearest Land Rover dealership.

The Results

Unprecedented in direct marketing: Land Rover’s direct mail response rate jumps 10-fold to 48% compared to traditional print direct marketing campaigns and delivers a 24x return on investment with Ebi’s IoT-enabled Digital Direct Marketing (DDM) campaign.

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0G Network Operator, WND UK

WND UK is the Sigfox 0G Network Operator in England, and end-to-end IoT solution provider delivering local service with global scale.


Solution Partner, Ebi

Since 1977, UK-based Ebi has been a full-service creative print house servicing a range of European industries.

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Customer, Land Rover

Land Rover is a British brand of predominantly four-wheel drive, off-road capable vehicles, that is owned by multinational car manufacturer Jaguar Land Rover.

When Land Rover wanted a unique campaign to cut through the noise in the high competitive car market and inspire its customers to book ask for a test drive of its Land Rover Evoque model, they hired Ebi.

With industry leading experience and capabilities, the team at Ebi developed an innovative digital direct marketing (DDM) concept for Land Rover. The vision was to enable instant live communication with potential customers from their homes, over an IoT network, by engaging audiences with a direct mail pack. By pressing a replica of the car’s “start/stop” button, recipients would automatically send a test drive request to the nearest dealership. To maximise response rates Ebi knew it was critical to give recipients a way to easily respond to the offer and enable instant, frictionless communication with Land Rover without needing to download an app or scan anything.

Luke Thomas, Business Development Director at Ebi says, “To carry off this concept, we had to satisfy ourselves that whatever technology we used would be affordable, robust, give us great coverage and work in people’s homes. We initially developed prototypes using mobile devices and SIM cards, but it quickly became apparent that a mobile network was not within budget or technically feasible for our application.”


WND UK’s 0G Network:
reliable connectivity over a low-cost, low-power, long-range wireless network

When traditional mobile networks proved too complex and expensive, Ebi turned to WND UK’s 0G Network, powered by Sigfox, a low-cost, low-power wireless network (LPWAN) designed to connect IoT devices over long distances. Harnessing ultra-narrow band technology, the 0G Network provides connectivity services suited for devices that do not need high data throughput and demand long battery life.

img-blog-Ebi-Luke Thomas

WND UK’s Sigfox IoT network looked like the ideal solution on paper. We were immediately impressed by the maturity of their ecosystem supporting the Sigfox 0G Network. There’s a fully operational network in place, a support community and a range of device manufacturers that we could call on, but we had to ensure it was fool-proof before we submitted a proposal to our client.

Luke Thomas, Business Development Director, Ebi

Ebi had a team of 15 people test the 0G Network over six weeks and ran over 2,000 tests in different buildings including apartment blocks, windowless rooms, public buildings and residential homes. WND’s 0G Network and device partners provided the service, coverage and support that were critical to make the business case stack up, and the solution to work reliably. The test results returned a 98 percent success rate.

Thomas says, “The results of our testing left us in no doubt that the technology would work for the Land Rover campaign.”


Outcomes for Land Rover speak for themselves

Ebi developed a sophisticated digital direct mail (DDM) cloud platform, built to adapt and fully integrate with a range of push notification capabilities and broad APIs. DDM Cloud can deliver direct multichannel communications or trigger alerts and notifications into existing client marketing information systems and other marketing solutions.

The teamwork between Ebi and WND UK on the DDM campaign for the Land Rover Evoque model delivered personalised IoT-enabled packs to the home addresses of 5,000 potential customers. The campaign achieved an unparalleled results and resulted in a 24x return-on-investment.

The campaign has picked up awards from the Direct Marketing Association.



The Future

The future potential for DDM is broad and the results are compelling. “We are working to make it cost-effective for a wider range of products – not just high-end cars. Combining digital with physical channels is a marketing game changer and this technology does it beautifully,” concludes Thomas.

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Ebi’s application of our Sigfox 0G Network and partner solutions demonstrates superbly the way that our low-cost, highly reliable IoT network opens the door to novel applications.

Tim Harris Chief Executive, WND UK


0G UN is the Global Association of 0G Network Operators, powered by Sigfox, the world’s leading IoT service provider.


IoT: The Real Game Changer


During our recent webinar about the Connected Supply Chain hosted by MHD, we asked our audience what the biggest hurdles are to implementing IoT solutions. Thirty-two per cent said the business case doesn’t stack up and 30 per cent said it is difficult to get the right technology fit. The truth is, both are interrelated.

In this MHD IoT Trends article, we share insights about how astute innovators in industries provide now end-to-end IoT-solutions in the Supply Chain Industry that truly disrupt the status-quo. It might be surprising that we look at pest control issues in critical logistics infrastructure and workplaces, however, it makes the point how ubiquitous the IoT is becoming.


It’s a very traditional industry that hasn’t really had a desire to innovate or look at ways of doing things differently,

Peter Taylor
General Manager, Adam’s Pest Control

With a background in finance and funds management, when Peter joined Adam’s Pest Control 16 years ago, he knew he wanted to look at a new way to manage rodent issues.

“I am more familiar with data and spreadsheets, and I really wanted to explore ways we could solve the issue of pests in a more data-driven way,” he says.

Peter started on a journey of exploring different kinds of technology and networks to track rodent movements, in order to gain a better understanding of what the real issue was.

In the pest control industry, it’s common practice to lay bait and check activity again a month later. But in the world of logistics and FMCG, waiting a month can be detrimental to an organisation’s reputation and also creates an ongoing issue within the warehouse.

This was the case for one of Adam’s Pest Control clients, Woolworths. “If you’re a large retailer like Woolworths, you simply can’t risk to leave the bait and revisit it a month later,” Peter says.


Data Drives Results

Peter commenced a journey of exploring ways to track pest activity. 


“We started working with connected sensors about 10 years ago. Firstly, starting with Wi-Fi, but we soon realised it was too challenging as the signal isn’t strong enough for the range we needed,” Peter explains. 


From here, Peter and his team started to explore 3G and 4G, but to no avail. “Don’t waste your time with 3G connectivity,” Peter says. “The high power consumption is a major issue; the battery in the sensors just won’t last long enough.”


This is when Peter started to research Internet of Things (IoT) solutions.


 “In 2017, we started to explore the IoT-enabled digital monitoring solution from Cre8tec. We worked on proof of concepts throughout 2017. We had about four test sites in Melbourne CBD and proved it worked,” he says. 




Adam’s Pest Control runs the remote digital pest monitoring solution on Thinxtra’s national 0G Network. After exploring this option with a number of large Australian businesses, including a 24/7 entertainment centre, an education provider and Woolworths’ network of distribution centres and stores in Melbourne and Sydney, the solution has provided remarkable results. 

“Many of our clients have gone from major pest issues to basically none at all, and this is driven by the data,” Peter says. 

The connected IoT sensors provide Adam’s pest control team with up-to date information that communicates clearly and accurately where the real issue is.


“If we know exactly where the activity is, then we can proof the facility by closing doors, dealing with hygiene issues and securing any ways that rodents can get in,” Peter says. 


This ws what happened with Woolworths distribution centres. In less than a month they went from having an issue with rodents to none at all through simply tracking the entry points. 


With Peter’s history in finance and funds management, he always worked with data analysts and therefore hired one to join the team at Adam’s Pest Control. “This is largely unheard of in this industry, but I knew that if we wanted to solve this issue, we needed someone to analyse the data,” Peter explains. 


By having a data analyst in the team, Adam’s Pest Control can look at what is happening at a site every morning and communicate what needs to be done to deal with the issue. It’s a much quicker way of solving the problem, Peter says. 


Furthermore, the challenge of network reach and coverage is with Thinxtra’s 0G Network no longer an issue. 


“When it comes to indoor tunnels, cellars and concrete walls that we need to have a signal reach through, we can use micro stations that can easily increase the coverage wherever we need it,” Peter explains. 


For many organisations a pest issue is more than the damage it makes to their operation, it’s also reputation. For Woolworths, operating in the fresh food industry, a pest issue is something that needs to be addressed as early as possible, which is why this innovative IoT way of tracking and solving the issue was a huge benefit. 


“Instead of having a guess at where the movement is, within a month we had solved the issue by analysing the sensor data and activity heat map and made the changes needed to stop the entry points,” Peter says. 


An added benefit to solving pest control issues with data analytics, is that there is a dramatic reduction in the toxic materials needed, which for FMCG providers such as Woolworths is a particularly positive outcome. 


Adam’s Pest Control’s growing clientele are thrilled with the results and reap the benefits. 


The partnership with Thinxtra unlocks the value of IoT for their customers in the easiest and most cost effective way.


 At Thinxtra, we believe that every business problem calls for a fit-for purpose specific solution to deliver real benefits. Peter Taylor is a true visionary and IoT innovator who took a traditional industry to a new playing field. It is fantastic to see how more and more partners in our ecosystem disrupt their markets and deliver game changing solutions to their customers by embracing the IoT, which is clearly not just a better mousetrap.


About Adams Pest Control, a Division of Orkin Australia

Since 1944 Adams Pest Control has been Australia’s largest independent pest control provider. In July 2020, Orkin Australia, a subsidiary of Atlanta, Ga.-based Rollins Inc, acquired Adams Pest Control. With a company culture that values innovation, Adams was one of the first pest controllers in Australia to adopt electronic monitoring, using world-leading technology, to track, monitor and control rodent activity. Adams Pest Control treats rodents, insects, birds, possums, spiders, bees, silverfish and termites.

Visit the Adams Pest Control website for more information about its full range of services.